Jack of All Trades That Gets the Job Done

I use Mailchimp with some of my website/startup projects because of its generous free plan. It gives me plenty of space to build up my email lists before committing to a plan. It's easy to use, and the dashboards and user interfaces are super easy to use for marketers or even those brand-new to email marketing.

As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.

Mailchimp gives you an opportunity to think outside the box of what campaigns and strategies you want to run, especially if you're a small business with limited bandwidth and resources. It's made it easy to set up automation campaigns and actually see what works. When something isn't worth your time, you can quickly see the impact and move on to something else instead.