Jack of All Trades That Gets the Job Done
February 19, 2024

Jack of All Trades That Gets the Job Done

Jesse Sumrak | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Mailchimp

I use Mailchimp with some of my website/startup projects because of its generous free plan. It gives me plenty of space to build up my email lists before committing to a plan. It's easy to use, and the dashboards and user interfaces are super easy to use for marketers or even those brand-new to email marketing.

As of now, we use Mailchimp for its list management, signup forms, welcome emails, and basic newsletters.
  • Easy to use
  • Generous free plan
  • Pretty campaigns and templates
  • Too many features
  • Scope far beyond email marketing
  • Pricey for small campaigns
  • Faster integrations
  • Cheaper startup costs
  • Improved time savings
I've only ever needed to reach out to the onboarding team for minimal support requests, and they've always been very responsive and helpful—which I was surprised at, given their size. Fortunately, I haven't run into any real issues that necessitated more help.
Mailchimp gives you an opportunity to think outside the box of what campaigns and strategies you want to run, especially if you're a small business with limited bandwidth and resources. It's made it easy to set up automation campaigns and actually see what works. When something isn't worth your time, you can quickly see the impact and move on to something else instead.
Mailchimp is the better choice for small businesses, but it starts to lose its power and luster when you scale and want more power, features, and email-focused reliability. As a jack of all trades, it gets the job done—but it's now the email powerhouse on the block.

Do you think Mailchimp delivers good value for the price?

Yes

Are you happy with Mailchimp's feature set?

Yes

Did Mailchimp live up to sales and marketing promises?

Yes

Did implementation of Mailchimp go as expected?

Yes

Would you buy Mailchimp again?

Yes

Mailchimp is perfect for small businesses that want to scale their email lists and get started with email marketing. However, it tries hard to be a one-stop-shop for everything, but it really only does email marketing exceptionally well—the rest is "meh," which means it really should just be an email tool, and you'll need to use other tools to supplement the rest of your marketing needs.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
7
Ability to test dynamic content
7
Landing pages
7
A/B testing
8
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Calendaring
7
Event/webinar marketing
8
Social sharing and campaigns
8
Social profile integration
8
Dashboards
10
Standard reports
10
Custom reports
8
API
Not Rated
Role-based workflow & approvals
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Third-party software integrations
10