Top notch for Strategic Planning & Engagement of a new team
March 11, 2025

Top notch for Strategic Planning & Engagement of a new team

Laura Gelder-Robertson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Miro

As a new-in-role CEO, it's really important for me to listen to my Board and team and understand where their priorities and passions lie for us as a social enterprise driving positive change around animal, people and planetary health and wellbeing in the world. Using Miro enabled me to crowdsource everyone's ideas into one place, where we could map the feasibility and impact of everyone's thinking, then vote on what next. Miro has just the right balance of functionality and user friendliness. I wouldn't hesitate to recommend it to a senior leader in other contexts.

Pros

  • Strategic Planning - we invited everyone in our business to contribute to adding 100 ideas on a Miro board across our 6 strategic pillars so we could see everything in one place.
  • We mapped our 100 ideas from one side of the canvas onto a Feasibility Matrix on the other side of the canvas, to figure out what was easy / hard to do and what was high / low impact.
  • Then, we invited everyone to vote, using a balanced scorecard we created, on their Top 5 priorities on the ideas on the Feasibility Matrix.

Cons

  • We have some neurodivergent thinkers in our business who reported the visual post-it note style and zooming in & out being hard for their brains to make meaning from. They worked around our 100 ideas on a Miro board by transposing these into a spreadsheet list - so, perhaps a way of switching between layouts (like Asana or Monday offer) to help with that?
  • As a social enterprise, non-profit - we have limited resources, but don't seem to qualify for discounts because we work in the veterinary sector which seems to be 'pigeon-holed' as 'healthcare' and screens us out of being able to access more Miro boards with the limited resources we have. This doesn't make a lot of sense to us - we're still a fledgling social enterprise who could do with financial support, but seem to be penalised for benefitting animal health?
  • The text sometimes gaps at the top and bottom of post its instead of autofitting to the shape size, making the font overly small and hard to read (or requiring more zooming in) - I wondered if there's a way post it notes can be set to autofit, so the font size is larger.
  • Increased engagement of our Board and wider team into strategy development (and, I hope, implementation as a result - time will tell!)
  • We developed 100 ideas to grow our social enterprise.
  • We've had input from 68 stakeholders into our strategy so it feels designed by veterinary professionals for veterinary professionals.
Not really. I've been using Miro for a while now so am familiar with the tool and functionality. I perhaps have to remind myself that I didn't always find it easy-to-use and I need to remember to walk new users through how to get the most out of using it. This is important to build engagement.
This one's hard to say - like I just pointed out, I find it very user friendly, but I've been using it for a few years now. I do think the pandemic enabled many more people to become familiar with Miro or similar tools (Mural, Google JamBoards, etc). It's always worth checking if there are any new users in a meeting so you have a level playing field tech-wise before asking everyone to contribute.
As described previously, I've used both Mural and Google Jamboards. I found Google Jamboards trickier to use - I ended up creating titles and layouts in PowerPoint and importing logos and headings into my Jamboards because their inter-active functionality is much less sophisticated. Mural is similar, I just had fewer colleagues / clients who knew it, so defaulted to Miro because that's what they were already familiar with. So, I can't really say if it was by design or chance that I defer to Miro over Mural. They seemed pretty similar functionality wise.

Do you think Miro delivers good value for the price?

Not sure

Are you happy with Miro's feature set?

Yes

Did Miro live up to sales and marketing promises?

Yes

Did implementation of Miro go as expected?

Yes

Would you buy Miro again?

Yes

Miro is a great tool for sharing information - e.g. I've used it for learning experiences to explain different components I wish to unpack with participants and want them to interactively build their ideas and thinking around. Miro is useful for planning and generating ideas in teams and groups under key topics or themes and the post it notes make it easy to cluster and build out from. Miro is less useful for step-by-step detailed operational functions, e.g. financial control - I'd still do that in a spreadsheet / via our Accounting software (Xero) that needs to link to other apps in our Sales / wider business functions.

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