mParticle Reviews & Ratings 2024

Name: An overview of mParticle
Uploaded: 2021-12-08T11:25:02.000Z
Duration: 1 min 22 s
Description: Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

Overview

What is mParticle?

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile…

Great to ensure trustworthiness of your data.

8 out of 10

May 22, 2023

Incentivized

To support a wide variety of customer journeys, we collect user behavior data from our apps, backend, and external services. mParticle …

A good starting point for understanding the power of CDP

5 out of 10

January 24, 2023

Incentivized

We have multiple uses of mParticle

as the hub that sends data to all other platforms - GA, Braze, Snowflake, Branch, FB and Google Ads .
As…

mParticle Review

7 out of 10

January 17, 2023

Incentivized

This is our main customer data platform where we funnel multiple data sources into specific downstream tools/platforms.

Great Product, Great Team

9 out of 10

January 17, 2023

Incentivized

mParticle provides the capability to collect and syndicate customer data in secure way through several integrations with our technology …

MParticle - works well overall for our particular use case

5 out of 10

January 16, 2023

Incentivized

We use MParticle to port segments we create through ADP to our respective platforms. These are ACR segments that are valuable for our …

Great value, excellent customer service.

7 out of 10

January 15, 2023

Incentivized

Send server to server events to several platforms simultaneously Send audiences to external platforms.

mParticle is a great choice for a CDP

9 out of 10

November 01, 2022

Incentivized

We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound …

Its great... If you use it 100%

6 out of 10

October 19, 2022

Incentivized

We initially started using Mparticle as a CDP. Starting using it to ingest first-party events from the mobile apps and use the Service to …

mParticle solves critical data needs and helps you get the most from downstream vendors.

10 out of 10

October 19, 2022

Incentivized

Our company leverages mParticle to ingest data from multiple client-facing platforms and backend services. This allows us to properly …

mParticle Experience Assessment

9 out of 10

October 11, 2022

Incentivized

We use it to capture the main events and metrics from our communication efforts to then integrate this information to Amplitude.

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Reviewer Pros & Cons

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Debug any data related issues that come from bugs in internal or external services.
Some documentation can be improved — incredibly best practices when connecting external services.

Verified User

C-Level Executive in Engineering

E-Learning Company, 11-50 employees

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Pricing

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mParticle

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What is mParticle?

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttps://www.mparticle.com/pricing

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

About
Integrations
Tech Details
FAQs

What is mParticle?

mParticle Video

Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

mParticle Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

The mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.

Reviewers rate Support Rating highest, with a score of 8.

The most common users of mParticle are from Enterprises (1,001+ employees).

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November 01, 2022

mParticle is a great choice for a CDP

Mark Gibaud

CTO (Chief Technical Officer)

vTail (Information Technology & Services, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We use mParticle as our central CDP along with a variety of inbound & outbound data integrations powering our data platform. Inbound integrations include our mobile app, web app, and backend services. Outbound integrations include Mixpanel, Branch, Algolia, Iterable, S3 and custom webhooks. We rely on mParticle to receive and ship data between various services that operate the business.

Pros and Cons

Great Accelerator program for Startup companies
Best-in-class customer/technical support
Easy management of inbound & outbound data stream integrations

Debugging data issues via the dashboard
Audience/dashboard functionality
Moonshot: Being able to express integration configuration via code!

Likelihood to Recommend

Do not integrate multiple analytics / customer messaging / download attribution SDKs into your mobile or web apps, duplicating data and risking a fragemented view of the customer. Instead integrate mParticle as a CDP, and configure the necessary integrations which will enable you to progress towards a world of the single-view of the customer.

Also works great to import historical data into a newly onboarded/integrated tool.

Most Important Features

Inbound/integrations or data piping
Dashboard functionality
Technical support

Return on Investment

Able to get data-shipping up and running between variety of vendors in record time and without maintenance burden
Allows us to quickly set up and use best-in-class vendors for various use cases (Analytics, Attribution, etc)
Easy to extra your raw analytics data to do any custom work yourself

Support Rating

10

Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.