Ontraport is a no-code business software that helps service businesses systemize and scale. Ontraport manages and automates the buying cycle to drive faster growth while freeing up business owners and teams to deliver more customer value. Ontraport’s set of marketing, sales and business operations features include CRM, automation, payments, sales pipeline, web apps, tracking, email and SMS, landing pages, and membership sites. Ontraport is available to service providers of all kinds, including consultants and agencies, coaches and advisors, as well as personal and professional service providers.
Email & Online Marketing Features
Supported: WYSIWYG email editor
Supported: Dynamic content
Supported: Landing pages
Supported: A/B testing
Supported: Mobile optimization
Supported: Email deliverability reporting
Supported: List management
Supported: Triggered drip sequences
Lead Management Features
Supported: Lead nurturing
Supported: Lead scoring and grading
Supported: Data quality management
Supported: Automated sales alerts and tasks
Campaign Management Features
Supported: Event/webinar marketing
Social Media Marketing Features
Supported: Social sharing and campaigns
Reporting & Analytics Features
Supported: Standard reports
Supported: Custom reports
Platform & Infrastructure Features
Supported: Role-based workflow & approvals
Supported: Membership site management tools
Supported: SMS & Postcards
Supported: Sales force automation
Supported: Referral program management and tracking
ONTRAPORT offers customer relations management services that help with content management (creating and hosting webpages), lead tracking, traditional marketing approaches (e-mail, SMS, social media, direct mail), managing online payments, and workflow automation.
We initially selected Ontraport based on the seemingly quality reviews. While they are priced much higher than their competitors, we initially took that as a positive. Perhaps the price tag hinted at better service, more robust features and superiority deliverability.
None of that was true.
From start to finish Ontraport has failed to not only meet expectations but even to start addressing them.
We’ve had trouble linking the service, getting emails to send on time, getting any level of accurate reporting or land in our customers inboxes.
The onboarding process was combersome, lengthy and ultimately ineffective.
We have now moved to AWeber now that they’ve fixed their DMARK issue & are seeing vastly superior results with a much lower price point and higher opens.
They are all different. HubSpot is great but doesn't have the checkout and sales tools. Active Campaign Rocks, but it doesn't have sales and checkouts. Infusionsoft has everything like Ontraport but the support is not where it should be and you have to invest in 3rd party addon to make it work.
ONTRAPORT does a couple things far better than the competition like having all of its functionality on one platform. Some competitors offer both internal tracking and external marketing but require logins to their other software to access these features. Additionally, the funnel action sequences are far superior using a drag and drop system that anyone can figure out!
I think ONTRAPORT is a decent platform for smaller companies to grow into. It's not as complex as Infusionsoft, and I do feel like you'll use more of it than you would Infusionsoft as a business owner and marketer. I probably wouldn't recommend it to a startup, though because there's a lot to build, and I personally don't think their email/form builders and performance is as good as someone like ActiveCampaign's.
ONTRAPORT's email builder easily outstrips that of GetResponse. Overall, ONTRAPORT's UI, capabilities, editors, and overall user experience are just clearly superior to those of GetResponse. GetResponse appears to be quickly becoming outdated in such a fast-moving market. We have experienced slightly better deliverability on our emails with GetResponse, but not significantly enough to outweigh the wealth of other powerful features offered by ONTRAPORT.
Task management was the main thing that separated ONTRAPORT for me. Keeping things accountable. As well, I felt the campaign builder was slicker, and that the contact management was more robust. Custom fields are very customizable.
ONTRAPORT allows automation and having the best of ShoppingCart and Aweber in one package. Beside the fact that ONTRAPORT doesn't handle inventory as ShoppingCart does, we still love the ability to have one source to manage our products and customers in one location.
Ontraport is capable of more than MailChimp and AWeber, both of which I would consider beginner systems. It is also easier to use and understand initially than Infusionsoft, and takes less time to get off the ground when you make the change. It is capable of very complex tasks but the user interface is simple and the tasks are easy to construct. It takes away my worry and pain, that reason alone is enough to recommend them!
Infusionsoft - I chose ONTRAPORT over Infusionsoft because I could make it match up to my clients processes easier. I value the flexibility. On the flip side, Infusionsoft has some eCommerce integration and pre-configured solutions that are appealing.
VTrenz, Marketo, Silverpop were all on the list back in 2008 when I looked at them but they were overboard on roles and structure not to mention unaffordable for small and midsize clients.
I have used AWebber, Digital Access pass, MailChimp, and Constant Contact. Ontraport is a more feature-rich product, but I assess that their lack of attention to detail, poor usability, low quality, and missing the underlying purpose of their customer's usage of the product are going to hurt them. I use many other tools that integrate with CRM systems. Office AutoPilot is regrettably NOT one of the CRM's that most of my other tools integrate with.