TrustRadius
Optimizely Review 3 of 73
Review: "Optimizely is a great A/B testing platform. Highly recommended!"
https://www.trustradius.com/ab-testingOptimizelyUnspecified7.8233101
December 08, 2017

Review: "Optimizely is a great A/B testing platform. Highly recommended!"

Score 10 out of 101
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Verified User
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Overall Satisfaction with Optimizely

Optimizely helped us in running quick experiments on our websites. We used it for A/B testing in order to understand which call to action button colors/style/text was working better and converting more users. I personally set up the experiments and did the tests. The integration part was very easy.
  • Easy integration
  • Great platform for A/B testing
  • You can start and run experiments straight from the dashboard, no need to ask developers to change anything in the code
  • The pricing model was hard to understand and could be improved
  • Our website loading took longer when Optimizely code was added, would be great to see this improved/solved
  • Getting on board was easy, but still took some time to understand the details
  • We optimized our CTA buttons and saw around 10-15% increase in signups.
  • From negative ones - the website loading started to take longer
  • None
Didn't use any other A/B testing or experimenting platform.
If you are looking for a platform that will allow you to quickly do some experiments and A/B testing on your website/platform, then Optimizely is a great choice. For us, it was a perfect solution to test different call-to-action buttons, colors, and texts. It helped us figure out the winning one and we started using that version of our CTA.