Review: "Optimizely is a great A/B testing platform. Highly recommended!"https://www.trustradius.com/ab-testingOptimizelyUnspecified7.72401012017-12-08T18:40:47.746Z
Overall Satisfaction with Optimizely
Optimizely helped us in running quick experiments on our websites. We used it for A/B testing in order to understand which call to action button colors/style/text was working better and converting more users. I personally set up the experiments and did the tests. The integration part was very easy.
- Easy integration
- Great platform for A/B testing
- You can start and run experiments straight from the dashboard, no need to ask developers to change anything in the code
- The pricing model was hard to understand and could be improved
- Our website loading took longer when Optimizely code was added, would be great to see this improved/solved
- Getting on board was easy, but still took some time to understand the details
- We optimized our CTA buttons and saw around 10-15% increase in signups.
- From negative ones - the website loading started to take longer
If you are looking for a platform that will allow you to quickly do some experiments and A/B testing on your website/platform, then Optimizely is a great choice. For us, it was a perfect solution to test different call-to-action buttons, colors, and texts. It helped us figure out the winning one and we started using that version of our CTA.