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Optimizely is a good experimentation tool
May 13, 2019

Optimizely is a good experimentation tool

Harman Singh | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We use it for experimentation on new product features. It is being used by more than one department and helps in understanding customer choices.
  • Random allocation in A/B Tests
  • KPI Monitoring
  • Experimentation
  • Version Control
  • Traffic Allocation Insights
  • Helps run experiments that give a better understanding of better features which translate to more conversions
We have found it hard to scale beyond the status quo use case and integration with other features or targeted traffic selection is a bit hard.
It's easy to use and reallocate traffic, or switch on and off variants. Overall, its pretty intuitive.
We have used it for experimentation and analysis across most of the experiments that we run on a day-to-day basis, and it helps us with feature selection and conversion rate optimization.
I haven't used other products except for Optimizely.
A/B testing of traffic is the best scenario for Optimizely.

Other use cases requiring detailed metrics is something that Optimizely is less appropriate for.