First experience with Optimizely - What worked, What didn't...
May 15, 2019

First experience with Optimizely - What worked, What didn't...

William Sargent | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Optimizely is being used primarily with our product managers within one department. It has allowed us to use experimentation to prove our hypothesis that have directly affected change for our public facing membership webpages.

Pros

  • The tech support has been outstanding.
  • The online documentation is very well written. It makes it easy for us to solve our own challenges.
  • The analytics reporting has been very helpful for us to understand what our audience likes and dislikes.

Cons

  • I would have liked to use the Full Stack product, but it was just too expensive to justify its additional cost.
  • I would have liked more control over user permissions and global controls over all experiments.
  • Integration of third-party software was confusing at first.
  • Through our first experiment we found a nice increase in total conversion rate!
  • Experimentation has allowed us to stay focused on the bigger direction and allow the smaller details to be left up to the experiments to decide.
This product still requires a designer and dev to implement at a corporate level.
It has a decent learning curve, but with some work it can be over come.
Ideas that would have otherwise been discarded are now given a chance and some of those ideas turned out to be amazing.
I would recommend using Optimizely for any website with an ecommerce component as it has the potential to pay for itself if you use a UX Designer and a Front End Developer to implement your experiment ideas.

Optimizely Web Experimentation Feature Ratings

8.1
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
Not Rated
Test significance
Not Rated
Visual / WYSIWYG editor
4
Advanced code editor
6
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
8
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
9
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
Not Rated
Traffic allocation control
8
Website personalization
Not Rated
9.0
Heatmap tool
Not Rated
Click analytics
Not Rated
Scroll maps
Not Rated
Form fill analysis
Not Rated
Conversion tracking
9
Goal tracking
9
Test reporting
9
Results segmentation
9
CSV export
Not Rated
Experiments results dashboard
9
Platform Integration Features ()
Not Rated

Comments

More Reviews of Optimizely Web Experimentation

  1. Home
  2. A/B Testing Tools
  3. Optimizely Web Experimentation Reviews
  4. User Review of Optimizely Web Experimentation