TrustRadius
Optimizely accelerates my company's innovation
https://www.trustradius.com/ab-testingOptimizelyUnspecified8.3344101
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August 23, 2019

Optimizely accelerates my company's innovation

Score 9 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Optimizely

We use Optimizely for testing our website. It is used across the organization, including marketing and production.
  • Implementing test changes.
  • Managing multiple tests.
  • Understanding statistical significance.
  • Onboarding the tool requires a lot of support.
  • "Offline events" is still in beta.
  • Time saved on experiment implementation.
  • We've seen an increased number of signups through tests.
Optimizely is a highly scalable product, which can be used across many different teams. It is easy to manage and schedule tests, and it allows us to create "swim lanes" for different teams to ensure safe accesses. We still need a dedicated experiment team to manage this tool, but they were able to scale this product tremendously across teams.
Onboarding was probably the hardest part of Optimizely -- the product is complicated, and one has to go through trainings to learn how to use it. But once you finish the course, everything becomes straightforward, and the product became an incredible tool. Overall, it is a highly usable product.
We are able to use Optimizely to optimize our website to increase signups. In addition, Optimizely also accelerated our speed in innovation. The teams are all able to design --> test --> iterate a lot more quickly because Optimizely is easy to use. We are definitely impressed by this product.
Best use case: web experimentation for simple metrics, such as CTR.
Less appropriate: testing on offline metrics, such as revenue.

Optimizely Feature Ratings

a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
Not Rated
Page surveys
Not Rated
Visitor recordings
Not Rated
Preview mode
Not Rated
Test duration calculator
Not Rated
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
Not Rated
Standard visitor segmentation
10
Behavioral visitor segmentation
Not Rated
Traffic allocation control
10
Website personalization
7
Conversion tracking
10
Goal tracking
Not Rated
Test reporting
10
Results segmentation
6
CSV export
4
Experiments results dashboard
8