A Fully Featured Optimization and Personalization Tool that Marketers can Actually Use.
September 03, 2019

A Fully Featured Optimization and Personalization Tool that Marketers can Actually Use.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

Our organization uses Optimizely for both B2B and B2C marketing. We use it to personalize customer experiences on our eCommerce site, as well as to test new experiences before we implement them.

Pros

  • Swapping out content, such as banners or icons.
  • Personalizing a landing page based on URL parameters for non-organic or direct traffic.
  • Testing new site experiences before developing them fully to validate the business case for the change.

Cons

  • The integration with Google Analytics is not great.
  • Designing changes for responsive design usually requires building a custom extension.
  • It can slow down page loads if you don't do a good job archiving audiences and experiments when no longer in use.
  • It's increased the conversion rate from implementing successful experiments.
  • An increase conversion rate from landing page personalization.
  • We've seen money saved by not investing in ideas we thought were good but tested poorly.
It's more fully-featured, and easier to use.
I would absolutely recommend Optimizely to a colleague because it has proven itself worth the effort of implementing is. Optimizely makes personalization for email segments a breeze, with measurable effects on revenue. In general, the measurability is Optimizely's greatest strength. Every change we implement, we implement as a 50/50 split in Optimizely and make sure we can justify the cost of development.

Optimizely Web Experimentation Feature Ratings

7.5
a/b experiment testing
10
Split URL testing
7
Multivariate testing
10
Multi-page/funnel testing
Not Rated
Cross-browser testing
Not Rated
Mobile app testing
5
Test significance
8
Visual / WYSIWYG editor
6
Advanced code editor
8
Preview mode
9
Test duration calculator
Not Rated
Experiment scheduler
10
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
2
9.8
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
9
Website personalization
10
7.4
Conversion tracking
7
Goal tracking
7
Test reporting
8
Results segmentation
8
CSV export
Not Rated
Experiments results dashboard
7
Platform Integration Features ()
Not Rated

Using Optimizely

It's very usable for a variety of experience levels with technical products. It's good for marketers, good for developers, and everyone in between.

Optimizely Reliability

It's been difficult to implement Optimizely across our pre-production environments and facilitate QA of experiments prior to introducing them to our production environment. As a result, our pipeline for new experiments can be quite long.

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