Great for Small to Medium Business looking to test, improve, implement!
September 05, 2019

Great for Small to Medium Business looking to test, improve, implement!

Joanna Jardeleza | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely

We have been using Optimizely for over 5 years! As we manage a portfolio of over 50 versions of our site, it's important for us to have a tool such as Optimizely that allows us to properly manage all of our testing and even make small changes on the fly! We are extremely happy with the tool and love its ease of use.

Pros

  • AB Testing
  • Allows for quick changes
  • Easy to install JS

Cons

  • Better search functionality when searching for current tests
  • Gives us the ability to make quick decisions; test quick, fail quick mentality.
We decided on Optimizely as a recommendation from a friend in the industry. We are happy with the choice.
We use Optimizely for all our marketing pages, and it's great for when we want to make changes that do not necessarily need a developer to work on.

Optimizely Web Experimentation Feature Ratings

8.1
a/b experiment testing
9
Split URL testing
9
Multivariate testing
9
Multi-page/funnel testing
9
Cross-browser testing
7
Mobile app testing
8
Test significance
8
Visual / WYSIWYG editor
8
Advanced code editor
7
Page surveys
8
Visitor recordings
8
Preview mode
8
Test duration calculator
8
Experiment scheduler
8
Experiment workflow and approval
8
Dynamic experiment activation
7
Client-side tests
8
Server-side tests
8
Mutually exclusive tests
8
8.3
Standard visitor segmentation
9
Behavioral visitor segmentation
8
Traffic allocation control
8
Website personalization
8
8.0
Heatmap tool
8
Click analytics
8
Scroll maps
8
Form fill analysis
7
Conversion tracking
8
Goal tracking
8
Test reporting
8
Results segmentation
8
CSV export
9
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

Using Optimizely

Optimizely is not overly technical, so it's been great for even marketing folks such as myself to be able to use.

Optimizely Reliability

We started using Optimizely when we only had 4 versions of our site; now we have over 50 and have been able to scale with no issues.

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