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Optimizely helps us out in testing times
Updated April 25, 2023

Optimizely helps us out in testing times

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We leverage Optimizely across all our Product Management and Marketing teams. We use it for a range of tasks. The types of tests we run include homepage/landing page optimization, as well as improvements to the user experience further down the 'funnel' (including things like our checkout flow). We typically run A/B tests with it (where we have a variant version of a page compete against our original/control version), although we do occasionally run more sophisticated multivariate tests.
  • The user interface is relatively straightforward, making adopting across the company easier.
  • Customer Support is very responsive.
  • Optimizely X Web integrates with digital analytics tools (such as Google Analytics) relatively smoothly.
  • Integration with Web Analytics is relatively smooth, although they recently had to change how to connect to Google Analytics 4.
  • Events can be hard to configure, depending on what kinds of tests you're running.
  • It's not the best solution when you're dealing with users who log in and out of a platform frequently, especially across devices. Sometimes the user IDs get confused and you end up with people seeing a control AND variant version (across different experiences).
  • It has helped us NOT put certain experiences live! We've learned that just because we think something is good doesn't mean our users agree.
  • Both ourselves and our customers have actually enjoyed wins from hiding certain pricing formats in tests. They've ended up in a much better experience simply by having our inferior choices taken out of the equation.
  • It helps settles arguments that we historically couldn't, because we didn't have a testing tool.
It's fairly quick to set up once you've got the snippet across the site and you're running basic button/wording tests or you're changing landing page experiences (for example). Google are flip-flopping on their optimization toolkit plans again, so if you want stability in your optimization program you can't really go wrong with with this tool.
It's relatively easy to get yourself round the interface. The results dashboard isn't too hard to understand, even for people who don't really know much about testing.
Optimizely is a far more comprehensive solution. While it's true there are competitors to X Web, there's nothing to touch Optimizely's Full Stack product. Their customer support is based out of the USA, which cuts down wait times if we have questions/issues. This wasn't the case with other vendors who have support in other parts of the world.
It's arguably the optimization best tool on the market, but it is also probably the most expensive! If you're a young company/startup, you might want to consider other tools first before 'graduating' to a tool like Optimizely. Conversely, if you're a well-established company and you have the budget, then this is the tool for you.

Optimizely Web Experimentation Feature Ratings

6.6
a/b experiment testing
8
Split URL testing
8
Multivariate testing
7
Multi-page/funnel testing
7
Cross-browser testing
7
Mobile app testing
5
Test significance
7
Visual / WYSIWYG editor
7
Advanced code editor
6
Preview mode
7
Test duration calculator
3
Experiment scheduler
Not Rated
Experiment workflow and approval
Not Rated
Dynamic experiment activation
7
Client-side tests
7
Server-side tests
Not Rated
Mutually exclusive tests
6
7.0
Standard visitor segmentation
6
Behavioral visitor segmentation
7
Traffic allocation control
8
Website personalization
7
6.5
Conversion tracking
6
Goal tracking
6
Test reporting
7
Results segmentation
7
CSV export
6
Experiments results dashboard
7
Platform Integration Features ()
Not Rated