Optimizely continues to be the best-in-class web experimentation platform.
October 12, 2023
Optimizely continues to be the best-in-class web experimentation platform.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We leverage Optimizely Web Experimentation across dozens of clients -- ranging from direct-to-consumer subscription services to B2B SAAS. Our clients choose to work with us because we can push experimentation platforms to the limit -- from personalization to in-product experiences to offline metric tracking. Optimizely consistently allows us to build high-fidelity customer experiences more rapidly than any other platform. They then couple that development ease with nuanced performance tracking clients can trust. When we put it all together, this is what allows us to build strong, engaged cultures of experimentation with our clients.
- Speed to launch across all test complexity levels.
- Clear, Robust reporting that builds trust.
- Continue ability to reduce site flicker.
- Customer retention: We've reduced subscription service client churn by 20%+ using optimized unsubscribe flows.
- Risk mitigation: Testing into full site redesigns has saved clients millions of dollars.
- Feature prioritization: Identifying what painted door changes add value has allowed developers to focus on changes that add hundreds of thousands or even millions to the bottom line.
All in one allows us to deepen our analysis of experiment elements beyond what would likely be possible in traditional split testing so we can do more to ID why an experience drove results.
- VWO and Google Optimize
Ultimately, we are able to build faster, have a better site experience for end users, and have cleaner results reporting on Optimizely.