Optimizely Web Experimentation & Opti CDP User
August 20, 2024

Optimizely Web Experimentation & Opti CDP User

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

To identify most desirable options for the customer, test personalisation using holdback tactics and to generate insights using strategies such as painted door.

Pros

  • Reliable Stats engine
  • Integration with Opti ODP
  • Clean UI for managing tests

Cons

  • Costs are high idlf looking for entry level
  • Tiered pricing and features can be a little unclear
  • Improved time and engagement
  • Improved exposure of key content
Can create multiple projects with varying levels or access and approvals
Used the odp to create segments and web experimentation to test the segments
Being able to hold back the personalised experience from a small share of those users who actually qualify for the treatment has been valuable in demonstrating why organizations should implement personalization

Do you think Optimizely Web Experimentation delivers good value for the price?

Not sure

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

The platform is well suited for testing/optimising elements such as CTAs, layouts, new componens, link destinations, new user flows - but on med/high-traffic sites.

It's less suitable for sites with low traffic, where testing can take a while to yield significant results, or for complex tests requiring heavy backend-heavy changes.

Optimizely Web Experimentation Feature Ratings

8.2
a/b experiment testing
9
Split URL testing
9
Multivariate testing
Not Rated
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
Not Rated
Test significance
10
Visual / WYSIWYG editor
7
Advanced code editor
7
Preview mode
7
Test duration calculator
Not Rated
Experiment scheduler
Not Rated
Experiment workflow and approval
7
Dynamic experiment activation
Not Rated
Client-side tests
Not Rated
Server-side tests
Not Rated
Mutually exclusive tests
8
7.8
Standard visitor segmentation
8
Behavioral visitor segmentation
7
Traffic allocation control
9
Website personalization
7
8.0
Form fill analysis
Not Rated
Goal tracking
8
Test reporting
8
Results segmentation
8
CSV export
8
Platform Integration Features ()
Not Rated

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