Using Optimizely!
November 20, 2024

Using Optimizely!

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We use Optimizely to run experimental campaigns on our sites (A/B tests). We explore different placements of calls to action and compare different user actions. Our other products run different A/B tests depending on the teams' interests in experimental campaigns (some are placements, some are about including or not including instructor names, and some are about wording for different classes and CTAs).

Pros

  • Dashboard of experiments: clear differentiation, notation of status.
  • Organization: ability to breakdown by product, experiment, etc.
  • Easily accessible history.

Cons

  • More integrations: ClickUp?
  • More learning materials for how to set up campaigns.
  • Increased conversions from being able to run different tests.
  • Increased efficiency from being able to look at multiple campaigns at once.
  • Increased visibility into campaigns for different team members.
We've been able to run campaigns across three different sites and have been able to provide insight into the campaigns to dozens of staff members. It works for a company like ours that mixes collaboration and separation of teams/programs. It's allowed us to build and run many experimental campaigns.
By having testing, personalization, design, and analysis tools all in one place, we've been able to focus on learning and using one software to run our experimental campaigns. It's been beneficial to see and edit things in one place and focus our experimental campaign energy on one platform.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely is great for analyzing different types of campaigns. It displays results. It also has many options for campaigns and allows some flexibility when designing and launching a campaign. The dashboard displays a lot of info to compare campaign success, different types of conversions, and success markers.

Optimizely Web Experimentation Feature Ratings

6.5
a/b experiment testing
7
Split URL testing
7
Multivariate testing
6
Multi-page/funnel testing
6
Cross-browser testing
7
Test significance
8
Advanced code editor
7
Preview mode
6
Test duration calculator
6
Experiment scheduler
8
Experiment workflow and approval
7
Dynamic experiment activation
8
Client-side tests
5
Server-side tests
4
Mutually exclusive tests
6
Not Rated
Standard visitor segmentation
Not Rated
Behavioral visitor segmentation
Not Rated
Traffic allocation control
Not Rated
Website personalization
Not Rated
Not Rated
Form fill analysis
Not Rated
Goal tracking
Not Rated
Test reporting
Not Rated
Results segmentation
Not Rated
CSV export
Not Rated
Platform Integration Features ()
Not Rated

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