Optimizely, my best recommended tool for Web A/B testing.
November 20, 2024

Optimizely, my best recommended tool for Web A/B testing.

Walter Alejos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

We run many A/B test cases in production to determine what changes can potentially increase or decrease revenue, attract more new customers, increase online medical visits, and increase the number of items added to the shopping cart during the checkout process. Changes involve alternative text, images, styling, pages, etc.

Pros

  • It's easy to use without having to be a pro to set up campaigns and experiments up so we can evaluate the impact on the consumer experience by making the changes in production.
  • it integrates easily with Google Analytics and GTM, so we can see the results of optimized experiments on GA without implementing our own API to capture optimized results for analytics.
  • It has many great features, such as custom targets, metrics, audience, visual editor, and APIs; it works not only on static websites but also on single-page applications using React or Angular.

Cons

  • I believe Optimizely has already a lot of features.
  • I found nothing to improve at the moment.
  • I may suggest improvements by using advance features, at the moment our use is basic.
  • We increased conversions & revenue by making permanent changes using the winner variant.
  • We found some changes potentially were bad initiatives.
  • We save time and resources by implementing A/B test by making code changes.
Our websites and applications have thousands of users, and we haven't noticed any issues with a large number of users.
We haven't used other Optimizely products apart from Web Experimentation. In the past, before Optimizely, we used Google Optimize, but then the management decided to switch to Optimizely.
We haven't used other Optimizely products apart from Web Experimentation.
Optimizely is easy to use. We save time by not making code changes on our applications. We quickly find which changes potentially can increase conversion and revenue and which changes may negatively impact the business. We also save resources as most of the A/B tests we do don't involve developers.
We haven't used other Optimizely products apart from Web Experimentation.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

We used Optimizely mostly for A/B testing. We tested static websites without needing developers, but for single-page applications, we needed developers.

Optimizely Web Experimentation Feature Ratings

10.0
a/b experiment testing
10
Split URL testing
10
Multivariate testing
10
Multi-page/funnel testing
10
Cross-browser testing
10
Mobile app testing
10
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
10
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
10
Dynamic experiment activation
10
Client-side tests
10
Server-side tests
10
Mutually exclusive tests
10
10.0
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
10
Website personalization
10
10.0
Form fill analysis
10
Goal tracking
10
Test reporting
10
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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