Take the Guess Work Out of Your CRO with Optimizely!
March 06, 2024
Take the Guess Work Out of Your CRO with Optimizely!
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
We use Optimizely to run A/b tests on our website to optimize for not only Conversion Rate but also Revenue Per Visitor (RPV). We experiment 1. design: images, layout, color, fonts; 2. product offerings to determine what drives the most RPV; 3. Copy and content to solve the why customers should buy our product and remove nay doubts; 4. website UX features such as Product Matrix vs a Product Builder, Swipe to view vs scroll.
- Considers every kind of experiment from simple code change, code additions, code removal, javascript functions, CSS changes, and split landing redirects.
- Very friendly UC interface for easy navigation of implementation of pages, click events, experiment set up, and metric set up.
- The ability to let me know when something has reach stat sig without having to do complicated math on my own
- ability to carry UTM parameters through landing page redirects with a click of a button.
- They only support integration with GA4 if you use GTM (google tag manager). They don't have any way to integrate other tag managers like ensighten.
- If you don't know how to write html, css, or javascript code the platform can be challenging to use.
- Like to see more direct funnels. I have an add to cart event, but it triggers any time someone adds to cart, not necessarily if they add to cart from PDP that I am running the test on.
- increased conversions/revenue from implementing successful experiments
- time saved by not guessing and going back and forth with stakeholder
- Used to collect click data while our GTM is down. Giving my team eyes on click data as a work around
- able to push a winning test to 100% of users until devs can get to project, so fast implementation of a win
We are a large corporation, and it can be challenging to implement top priority web projects with so many teams involved. It is also challenging to know whose idea to go with. With Optimizely, I can skip the process and try things without touching the native code (bothering developers) or even push a project until devs can get to it. This helps to get a high value feature out ASAP and not leave money on the table. It also then lets me prove which ideas work, and which don't with real data. So much of what we do as marketers on the web is subjective. Optimizely makes it objective with clean A/B tests.
Optimizely has everything in one place. It is also more thorough, letting you do any kind of experimentation. It also has a much better interface that allows you to manipulate the creative/code much more easily.
Do you think Optimizely Web Experimentation delivers good value for the price?
Yes
Are you happy with Optimizely Web Experimentation's feature set?
Yes
Did Optimizely Web Experimentation live up to sales and marketing promises?
Yes
Did implementation of Optimizely Web Experimentation go as expected?
Yes
Would you buy Optimizely Web Experimentation again?
Yes