Building tests is very easy with Optimizely Web Experimentation
November 19, 2024

Building tests is very easy with Optimizely Web Experimentation

Colin Ratcliff | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

I am a consultant who runs Optimizely Web Experimentation tests for multiple clients. This includes personalization and testing for many different use cases, but trying to drive additional meaningful traffic to key pages, and increase conversions - specifically driving KPIs for clients.

Pros

  • Easy to implement
  • Building tests is very easy
  • I love the ability to wait for elements on a page

Cons

  • Reporting is very arduous to set up
  • Integration with Google Analytics is resulting in SRM and has limitations
  • Preview mode lag is an issue
  • Increases efficiency in design process
  • Personalization allows for better user experiences and higher revenue
It's very easy to deploy
I think it's great being able to go into a single platform to review the test, but I really wish that Google Analytics worked better to allow us to analyze without the need for granular metrics
I think that Optimizely Web Experimentation is much easier to implement and use, but the entire Adobe Experience Cloud provides a ton of value if you have multiple products.

Do you think Optimizely Web Experimentation delivers good value for the price?

No

Are you happy with Optimizely Web Experimentation's feature set?

No

Did Optimizely Web Experimentation live up to sales and marketing promises?

No

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

I think it's very well suited for marketers in that it's very easy to use and has key features that make it able to handle Single Page Applications without needing a lot of customization (as compared with Adobe Target). I think it's really just the analytics limitations that are the challenge. I hope Optimizely one will solve for the gap.

Optimizely Web Experimentation Feature Ratings

8.6
a/b experiment testing
7
Split URL testing
9
Multi-page/funnel testing
9
Mobile app testing
8
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
10
Preview mode
2
Test duration calculator
9
Experiment scheduler
10
Experiment workflow and approval
8
Client-side tests
10
Server-side tests
8
Mutually exclusive tests
10
4.8
Standard visitor segmentation
3
Behavioral visitor segmentation
3
Traffic allocation control
10
Website personalization
3
3.0
Form fill analysis
3
Goal tracking
3
Test reporting
3
Results segmentation
3
Platform Integration Features ()
Not Rated

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