Great Tool, but Looking Forward For Better Usability For Marketers
November 20, 2024

Great Tool, but Looking Forward For Better Usability For Marketers

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

Currently, we started our first test with Optimizely Web Experimentation by testing whether red or green add to Cart button works best for conversions. Our problem was we had a high bounce rate on our product pages, especially from people coming from Google. Our designers originally had our Add to Cart button as a raspberry color and we are testing if the red is psychology turning off the customer from moving down the funnel.

Pros

  • Doesn't slow down site when testing.
  • Help with setting up tests for non-developer folks.
  • Tracking.

Cons

  • It's hard for regular Marketers to set up testing without developer experience.
  • We are still running our first test, but so far it has shown that the green button will result in more conversions.
In our experience, it's not easy to use across departments due to the need for a developer to set up a campaign with coding knowledge.
We use the CMS, Experimentation, and PIM. It has been good and looking forward to them being in all one place.
It has been a good experience so far. We are just getting started.

Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Optimizely Web Experimentation is great when it can be implemented. We are handicapped without the knowledge of how to set up. Also, On-boarding wasn't was not a valuable experience. Thankfully, we spoke with Optimizely and they're setting us up with another customer success rep to have another on boarding.

Optimizely Web Experimentation Feature Ratings

6.0
a/b experiment testing
10
Test significance
10
Visual / WYSIWYG editor
3
Preview mode
1
10.0
Traffic allocation control
10
10.0
Test reporting
10
Results segmentation
10
CSV export
10
Platform Integration Features ()
Not Rated

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