Highly recommended for Conversion and Engagement
November 20, 2024

Highly recommended for Conversion and Engagement

Mukul Dubey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Optimizely Web Experimentation

A/B and Multivariate Testing is a great tool which helps me to analyse different results of experiements and I am able to identify which is the most optimzed method for me to espeically improve my conversions for differnt steps

one key addition for the same was how we were able to improve the checkout experience of our users by using this tool it is genuinely very userful for that kind of structure where we want users to drive through a particular users and thus affect their buying behabouris or maybe soemtimes our goal is to educate the users. Also helps in implementing and analysing which SaaS products are better for us

Pros

  • Experimentation is at a very good scale where we are helped a lot
  • It overall increases the speed and process by empowering non-technical users
  • It offers advanced level targeting which we used at our organisation for getting our VIP members to purchase autopay

Cons

  • The process has some sort Complexity for New Users where sometimes it gets slightly difficult especially for non tech members
  • For me we got Increased Conversions and Revenue, which is a game changer for us especially our checkout experience improvement
  • WE avoided high invetments in new features or even designs that are very costly simply because this provides us a decent structure
  • Overall time was saved in implementation which is a great add on to any team and especially mine where requirements are many and bandwidth is lesser
Scalabilty and its Multi-Site and Multi-Department Use
Optimizely Web Experimentation + Optimizely Content Marketing Platform
best is its Maximum Engagement and Conversion, helps us generate revenue as well as increase awareness


Do you think Optimizely Web Experimentation delivers good value for the price?

Yes

Are you happy with Optimizely Web Experimentation's feature set?

Yes

Did Optimizely Web Experimentation live up to sales and marketing promises?

Yes

Did implementation of Optimizely Web Experimentation go as expected?

Yes

Would you buy Optimizely Web Experimentation again?

Yes

Best part is E-commerce websites conversion rating and conversion improvement that is done, I absoluted loved it how we were able to improve our experience of the checkout page using this tool.

it directly helps us to improve our business and generate higher revenue

ENgagement can also be managed very well because of their pages which are structured in a very user friendly offer

Optimizely Web Experimentation Feature Ratings

8.5
a/b experiment testing
8
Split URL testing
9
Multivariate testing
8
Multi-page/funnel testing
9
Cross-browser testing
8
Mobile app testing
9
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
8
Preview mode
9
Test duration calculator
9
Experiment scheduler
8
Experiment workflow and approval
8
Dynamic experiment activation
9
Client-side tests
9
Server-side tests
8
Mutually exclusive tests
9
8.0
Standard visitor segmentation
8
Behavioral visitor segmentation
9
Traffic allocation control
8
Website personalization
7
8.4
Form fill analysis
8
Goal tracking
9
Test reporting
9
Results segmentation
8
CSV export
8
Platform Integration Features ()
Not Rated

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