Optimizing our Brand with Optimizely
October 11, 2023
Optimizing our Brand with Optimizely
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Optimizely Web Experimentation
Our company is currently using Optimizely Web Experimentation as a means to replace Google Optimize, performing A/B Testing, and creating a platform for all Marketers to contribute new ideas across our Website. We look towards the specific targeting of events, audiences, and measuring our KPIs with the integration of GA4 and in the future, HubSpot.
- Event tracking
- Measuring and identifying audiences
- Visual editor to create and make tests
- Management of different projects/sites
- Integration with GA4 (bug identified with our CSM)
- Integration with HubSpot
- Shared experimentation across different projects
- We are currently still running experimentation on our website, and haven't been able to identify key ROI regarding our goals. So far though, we are able to see the statistical significance of varying goals across our AB tests as the test rolls forward.
We see the overall benefit of designing experimentation through advanced personalization, especially when having a streamline of targeted pages that should continue AB testing. Though we haven't implemented this feature quite yet, in addition to analyzing the experimentation, unlocks more levels of testing and collaboration with our teams.
The creation and customization of events in our AB testing is an important feature that Google Optimize does not. Because of how we prioritize our Client journey and leading to more form submissions, it's critical that we can identify pivotal moments that influence our User's decisions.