The last sales tool you will ever need.
January 29, 2018
The last sales tool you will ever need.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Outreach
To my knowledge, Outreach is currently being used by multiple departments in my office. The entire sales team, license renewals team, and marketing team are all utilizing outreach daily. We mainly use it for automated emails. For both cold prospecting, and emails to current clients. In my role, I currently use outreach daily, along with the other account managers.
Pros
- In my opinion, the most useful part of Outreach is the email automation. I am able to load in Excel sheets of hundreds or thousands of contacts and easily sequence them.
- The creation of sequences is another one of my favorite parts of using Outreach. Instead of having one generic email sent, I add multiple steps and different emails to one sequence. These will send until the client/prospect has responded.
- In the event that a client/prospect does not respond, outreach can neatly organize all of those contacts and creates follow-up call tasks for each of them. This is automation at its finest.
Cons
- The integration with my Outlook outbox was a bit confusing for me. I am not sure if this is more a problem with Outreach, or just something that needs to be done in a very particular way. Sometimes it seems to un sync on its own and I am not sure why.
- The integration with Salesforce can at times seem to fail. Sometimes we have overlap with clients we have already emailed, but that may just be due to our error instead of outreaches fault.
- Inserting variables in sequences can be a bit confusing at first. They have to be exact, or else they will not send correctly to the client.
The reports are generally only created by my manager and not the sales team. They are used mainly to see statistics such as open rate, reply rate and, deliveries. This information is extremely useful in my opinion, as it allows you to modify your strategy to maximize response rate. Without my managers feedback from the reports tab, our sequences would not be nearly as effective. We have modified our approaches over the months to find a sweet spot that works best for us, based on the reports.
- Before my usage of Outreach, I would have to work much harder for meetings and was set up for fewer meetings. Now with Outreach, I can book more meetings than I ever have before.
- Since more meetings generally convert to more opportunities, my pipeline has been more full, and have been closing more deals. This would not be possible with the automation provided by outreach. This makes me happy of course and my manager.
- Since Outreach is all automated, this leaves the Salesfloor with more time to focus on existing opportunities and closing more deals. Less work and more money.
I haven't personally had to use the Outreach customer success team, however, a colleague of mine did. He said the response was relatively quick, within 24 hours and resolved his problem with ease. Other products can be hit or miss with their sales-support teams. I appreciate Outreach's determination to continue supporting their clients, as opposed to selling them a product and forgetting about them. Although I haven't used it, it's always good to know that you are there should I run into problems.
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