Outreach can supercharge your BDR efforts
April 08, 2021

Outreach can supercharge your BDR efforts

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Outreach

We use Outreach for automated nurture campaigns on the marketing side of the house, and on the sales side we use it for all of our prospecting activities. Sequencing, managing leads, and setting demos is all done in Outreach. We try to make it so reps don't have to leave the platform.

Pros

  • Great features--there is almost anything you could want with Outreach
  • Triggers--the automation component is great

Cons

  • Custom fields; there is a limit on the number of custom fields that can be used.
  • Prospect detail layout; the details of a prospect are difficult to see and could use a UI upgrade.
  • Data validation; this is a great feature, but NULL isn't allowed which hinders some processes.
Reports in Outreach are not customizable, which is sometimes a hassle. We mostly look at how many prospects have been added to sequences in a timeframe to see if reps are consistently working fresh leads. We also look at the optimal times of day to reach out to prospects.
  • Outreach has saved BDR time and makes it easier on sales ops teams
When we were initially evaluating software, we just wanted a tool for BDRs to use. Outreach is a BDR powerhouse. As your organization grows, I would consider moving to SalesLoft, which integrates a lot of great features on the AE side of the house.

Do you think Outreach delivers good value for the price?

Yes

Are you happy with Outreach's feature set?

Yes

Did Outreach live up to sales and marketing promises?

Yes

Did implementation of Outreach go as expected?

Yes

Would you buy Outreach again?

Yes

Outreach has great UI but is lacking on the details side of things. It is hard to cleanly see prospect details.
Fast support from their support email. They do monthly syncs with us as well to answer questions and help us discover new features.
Outreach is great for BDR teams. If a large part of your business involves outbound prospecting, then Outreach is the way to go. If you want a full scale layer 2 for Salesforce, then I would look somewhere else. Outreach is lacking on the opportunity side of things.

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