Item: Owler
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.

Pros and Cons

Info for blueprinting new sales accounts
Helpful for tracking company news
Great source for info on company demographics, size, location, revenue, etc

More companies in the SMB arena
List of competitors could sometimes be stronger/ more relevant

Return on Investment

As a sales rep, I am more prepared for sales calls
I have better sales meetings due to understanding of competitive landscape
More closed sales

Alternatives Considered

ZoomInfo

Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.

Other Software Used

Outreach, Highspot, MindTickle

Likelihood to Recommend

It's a wonderful tool for gathering information before a meeting, tracking a company you follow, and being tipped off as to when might be a good time to reach out. For example, it's great to learn about recent funding events that might make a company a great sales opportunity like funding or opening a new location/ launching a new product.

Usability

10

Easy and intuitive to use.

Usability Pros and Cons

Pros	Cons
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar	None

Easy Tasks

company search
competitor search

Great sales account blueprinting tool

Overall Satisfaction with Owler