Great sales account blueprinting tool
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June 21, 2019

Great sales account blueprinting tool

Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Owler

Owler is used as a blueprinting tool in the sales department to gather information about a company before a meeting. It's really useful for things like following news about a company, seeing if there have been any leadership changes,and finding out about recent funding. Also great for info on a company's primary competitors, revenue, etc.
  • Info for blueprinting new sales accounts
  • Helpful for tracking company news
  • Great source for info on company demographics, size, location, revenue, etc
  • More companies in the SMB arena
  • List of competitors could sometimes be stronger/ more relevant
  • As a sales rep, I am more prepared for sales calls
  • I have better sales meetings due to understanding of competitive landscape
  • More closed sales
Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.
Owler is not really a reporting tool, but it is a great resource I go to when completing the pre-sales call worksheets that I created for myself. It provides much of the information I look for when blueprinting a new company and helps me develop great discovery questions for my prospects.
It's a wonderful tool for gathering information before a meeting, tracking a company you follow, and being tipped off as to when might be a good time to reach out. For example, it's great to learn about recent funding events that might make a company a great sales opportunity like funding or opening a new location/ launching a new product.

Owler Feature Ratings

Advanced search
Identification of new leads
List quality
List upload/download
Not Rated
Ideal customer targeting
Not Rated
Load time/data access
Contact information
Not Rated
Company information
Industry information
Lead qualification process
Smart lists and recommendations
Salesforce integration
Not Rated
Company/business profiles
Alerts and reminders
Data hygiene
Automatic data refresh
Not Rated
Not Rated
Filters and segmentation
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

Using Owler

Easy and intuitive to use.
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • company search
  • competitor search