Good industry analysis
July 23, 2018

Good industry analysis

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with SimilarWeb PRO

I am a sales manager, my team and I use SimilarWeb PRO to find out more about the market, trends, about our partners and competitors, we use industry analysis for that. Our marketing team also uses the tool very extensively, mostly for the website and app analysis as well as industry analysis.
  • Industry leader analysis is pretty thorough and accurate
  • The software is well made and it's easy to set up and use
  • Local analysis (filter by country) is helpful and works well
  • First of all pricing options. SimilarWeb offers just 2 options: Free and Enterprise. What about startups and small businesses?
  • If they offer just 2 plans, it would be great to have some more features in the free plan
  • The tool offers a lot of good capabilities for marketers, but not so much for sales and business development managers
  • We haven't started using paid plan yet, so we have not spent money on the tool, just time
  • It didn't take much time to start using the software and it gave us some insights, so I would say we have a positive ROI
We have not actually selected SimilarWeb PRO over other tools I mentioned above. We use all of the tools I mentioned: Google Analytics, Google Search Console, Mixpanel, and SimilarWeb PRO. For different tasks and goals, we use different tools accordingly. SimilarWeb PRO, comparing to other tools give good industry and market analysis.
SimilarWeb PRO is suited best for marketing and business development teams within medium businesses and enterprises. If you are a small company with not a big budgets for marketing and sales tools, you can use SimilarWeb Pro free version, but it has very limited capabilities comparing to Enterprise plan, so it won't be much value from the tool.