Overall Satisfaction with Sprout Social
We use sprout social to monitor our Facebook and Twitter profiles, ensuring all inquiries from customers are reviewed and answered in a timely manner.
- Easy to learn
- Nice visual breakdown
- Easy to assign different users and assign tasks
- Analytics reports are often wrong, not able to reliably use them. Demographic data for followers/fans usually differs from other sources
- Wish they supported more modules like LinkedIn, Instagram, etc.
- Difficult to separate out comments from Twitter and LinkedIn
- Wish it had more benchmarking data with others in the industry.
- Better customer service
- Easy to get a quick overview of general conversation surrounding our brand.
- Easy to schedule posts for both Twitter and Facebook with built-in link shortening.
They are good for different things. HootSuite is more of a listening device, whereas Sprout Social helps more with customer service and real-time interaction in my opinion.
2 - Both the digital marketing manager, and digital marketing coordinator use this product on a daily basis.
Using Sprout Social
2 - Requires a general knowledge of social media platforms, digital analytics, link shortening, scheduling, etc. It's very easy to learn to use.