Sprout Social - Good Value for our Organization
Updated September 27, 2021
Sprout Social - Good Value for our Organization
Score 9 out of 10
Vetted Review
Verified User
Software Version
Deluxe
Overall Satisfaction with Sprout Social
Sprout Social is being used by the communications department--particularly our two Digital Communications Specialist staff members, which includes me. We use it to schedule social media posts, pull analytics reports, and monitor social media mentions. We use this tool on a daily basis and find that it addresses our social media needs for the most part.
- Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
- Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
- Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
- Sprout Social has room to improve with Instagram posting and media monitoring. It can be difficult to schedule Instagram posts in advance. However, this is something that every social media scheduling tool has issues with because it's a setting on Instagram's end that causes the problems.
- We have noticed that some of our LinkedIn photos post strangely. They end up being a smaller, scaled down version of the image. If we go to LinkedIn and post the same exact photo directly, we do not have this problem.
- Sprout Social could have more robust media monitoring for all of the platforms (with the exception of Twitter). Right now, mentions and keyword searches seem to mainly only bring up Twitter posts. I would like to see Facebook, LinkedIn, and even Instagram more involved with this.
2 - There are two of us in our organization who use Sprout Social on a daily basis. We are both Digital Communications Specialists and use it mainly for scheduling social media posts and monitoring media mentions. On occasion, the Marketing Strategist will also use it to pull reports and look at data.
- Sprout Social is a reasonably priced software that provides the appropriate level of abilities for our organization.
- Sprout Social makes posting and pulling cross-platform analytics data easier and more time-efficient for us.
- Overall, Sprout Social has had a positive impact on ROI and our overall business objectives.