Sprout Social is a Godsend for Social Media Managers and Teams.
October 23, 2024

Sprout Social is a Godsend for Social Media Managers and Teams.

Dan Rosenbaum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Sprout Social

We use Sprout Social heavily in our social media process. Specifically, we review past performance, identify growth areas and areas of weakness, double down on what's working, and execute toward our marketing goals. Without Sprout Social, navigating is like navigating without a compass. With a tool like Sprout Social, our strategy and tactics can evolve at the speed of change.

Pros

  • Reporting
  • Tagging
  • Scheduling

Cons

  • Social listening - For our use case as a destination, gaining value is hard without drilling down to find what matters.
  • Time to value.
  • Time savings.
  • Easily prove value of social media activities.
Yes, through the connection of social media activity (both organic and paid) to the website.
We integrated Sprout Social into our Symphony reporting dashboard.
It's very user friendly.
  • Simply Measured (discontinued)
Sprout Social is so easy to use and intuitive. The speed at which we glean insights is unparalleled.

Do you think Sprout Social delivers good value for the price?

Yes

Are you happy with Sprout Social's feature set?

Yes

Did Sprout Social live up to sales and marketing promises?

Yes

Did implementation of Sprout Social go as expected?

Yes

Would you buy Sprout Social again?

Yes

Sprout Social is well-suited for individual contributors or social media teams.

Sprout Social Feature Ratings

Boolean keyword searches
6
Filtering out noise/spam
3
Sentiment analysis
3
Broad channel coverage
6
Content planning and scheduling
10
Audience targeting
10
Content optimization
8
Workflow management
5
Automated routing and prioritization
5
Customer interaction histories
5
Bulk actions
5
Lead generation
5
Content marketing
5
Twitter
10
Facebook
10
LinkedIn
10
Instagram
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
10
Role-based user permissions & privileges
8
Mobile access
5

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