Intuitive competitive research tool for advertisers
Updated September 01, 2023
Intuitive competitive research tool for advertisers
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with SpyFu
I used SpyFu to evaluate how competitors were advertising on Google Adwords. I used the text ad content, dynamic ad insertions, and display ads to create my own similar ads. I also used keyword targeting to create my own keywords to target based on competitors' keywords they use for bidding.
- Keyword research
- Text ad and display ad research
- Competitive analysis
- Keyword rank tracking
- Rank tracking does not work very well and doesn't provide as much information as competitors
- Backlink analysis is not very intutive
- Data isn't always accurate for some of my competitors
- Keyword research
- Competitor research
- SEO analysis (backlinks)
- Text ad competitive research
- Higher advertising CTR rates (sometimes up to 20-50% increases)
- More exposure through keywords found in SpyFu
- Hundreds of backlinks discovered from competitors
I've used Semrush as well. Semrush does organic SEO analysis better than SpyFu and backlink research. I find the data more intuitive. I much prefer SpyFu for their advertising/PPC analysis and use SpyFu when researching competitors' advertising campaigns. These are the main two services I've used but also have found use with Ahrefs in the past.
Do you think SpyFu delivers good value for the price?
Yes
Are you happy with SpyFu's feature set?
Yes
Did SpyFu live up to sales and marketing promises?
Yes
Did implementation of SpyFu go as expected?
Yes
Would you buy SpyFu again?
Yes