Supermetrics + Digital Paid Media Advertising
February 01, 2018

Supermetrics + Digital Paid Media Advertising

Austin Voigt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Supermetrics

We are a digital marketing agency with multiple clients across various platforms. Supermetrics is being used as a tool to connect metrics and reporting from all of our clients' campaigns, across the board. It allows us to monitor performance, budgets, and other metrics holistically, and accurately, all in one place.


  • Supermetrics does a great job of accurately reporting on metrics
  • Supermetrics does a great job of reporting across platforms
  • Supermetrics is great at integrating with things like Excel or Google Sheets to adapt the reports to our needs


  • Supermetrics is fairly more expensive than other tools
  • Supermetrics is sometimes a bit too complicated to figure out, and requires time to learn
  • It was difficult at first to figure out how exactly to integrate Supermetrics across platforms (but once we figured it out, it was good)
  • Supermetrics has helped us save money by monitoring budgets across campaigns and accounts, and preventing budget overspends
  • Supermetrics has helped us be more efficient in our campaign optimizations by monitoring performance holistically across the board
  • Supermetrics has helped us save time by making the reporting/campaign management process simpler and faster
Supermetrics is definitely the most sophisticated and adaptable of the tools. It provides the most in-depth metrics reporting, the most accurate reporting, and the most detailed reporting across all of our platforms and campaigns. It is definitely worth the cost, if your organization requires this level of sophistication. If not, it may be too costly - and too complicated.
Acquisio, ReportGarden, AdWords, Google Analytics, Google Drive, Bing Ads, Facebook for Business, LinkedIn Marketing Solutions, Twitter Ads, Small Improvements, SEMRush, Calendly, Gusto, SEOptimer, AgoraPulse, UberConference, MailChimp, Basecamp, Harvest, Asana, Adobe Illustrator CC, Adobe Photoshop
Supermetrics has been great for us, a more data-heavy, sophisticated agency, as we need accurate and detailed reporting of metrics for our clients, across multiple platforms. It is also adaptable to multiple formats - such as Excel or Google Sheets - so that we can adjust and design reports the way we need them to work.


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