CDPs and the end of the 3P cookie
February 24, 2023
CDPs and the end of the 3P cookie
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Data Collection
- Data Standardization
- Data Transformation and Enrichment
- Data Activation
Overall Satisfaction with Tealium Customer Data Hub
Leveraging the Tealium AudienceStream and EventStream platforms allows us to build and segment consumer profiles, and pass information downstream to our marketing partners without the need for site tags.
- Data Transformation
- Server-to-Server Connections
- Out of the box vendor integrations
- Audience Building
- Data Reporting in Platform
- Ease of Use
- Plug and Play Vendor Integrations
- Light Code Load on Site
- Faster site tag updates
- Expense savings in paid media
We've been able to reduce our 3P cookie usage by capturing and storing more 1P data, and pass data downstream to partners using S2S connectors rather than traditional marketing pixels.
Tealium Customer Data Hub was able to meet our needs at a price point which was on par with our incumbent software.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
Yes
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes