My first review of customer data platform
June 11, 2024
My first review of customer data platform
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Data Collection
- Data Integration
- Data Activation
- Data Transformation and Enrichment
Overall Satisfaction with Tealium Customer Data Hub
We use Tealium CDH to collect first-party and third-party data for our customers to customize user interaction and personalization. Tealium helps us in event ingestion, identity resolution, and audience creation, and the integration with ads and marketing tools activates this data for our ad and marketing campaigns.
Pros
- Data collection from different data sources.
- 1300+ connectors for events and audience streams.
Cons
- Maybe the user interface can be updated for a more seamless experience.
- Integrations with AWS services and third-party systems like CRM are needed to capture and ingest data.
- Customer retention increased, helps us to customize user experience.
- Increased number of converted paid customers.
Do you think Tealium Customer Data Hub delivers good value for the price?
Yes
Are you happy with Tealium Customer Data Hub's feature set?
Yes
Did Tealium Customer Data Hub live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Tealium Customer Data Hub go as expected?
Yes
Would you buy Tealium Customer Data Hub again?
Yes
Comments
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