Tealium iQ Tag Management System Review
May 07, 2020

Tealium iQ Tag Management System Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Tealium iQ Tag Management System

Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our visitors to our digital assets. We are using these data to enhance our digital ecosytem and activate digital campaigns.
  • Tag marketplace: a large number of digital marketing tags can be deployed quickly using the tag marketplace
  • Reuse of set-up between different profiles. for a large company/agency managing several profiles. reusing set-up between profiles is very helpful
  • Consent manager: native consent manager feature helping companies to be compliant regarding GDPR
  • User interface: providing a better user interface could be a plus
  • Better visualization for the linking between libraries and profiles
  • The ability to visualize several screens of the tool simultaneously
  • Common universal data layer on our digital properties
  • Standardization of our digital data collection strategy
  • Reduce implementation effort by reuse of set-up
Tag library
Consent manager
Reuse of libraries
Tealium iQ Tag Management System is well suited to collect digital data in compliance with GDPR. We haven't tested Tealium iQ implementation on our mobile applications.

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