Tealium iQ Tag Management System Review
May 07, 2020
Tealium iQ Tag Management System Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Tealium iQ Tag Management System
Tealium iQ Tag Management System is used by digital marketing, data, and IT teams. It is being used to collect behavioral data about our visitors to our digital assets. We are using these data to enhance our digital ecosytem and activate digital campaigns.
Pros
- Tag marketplace: a large number of digital marketing tags can be deployed quickly using the tag marketplace
- Reuse of set-up between different profiles. for a large company/agency managing several profiles. reusing set-up between profiles is very helpful
- Consent manager: native consent manager feature helping companies to be compliant regarding GDPR
Cons
- User interface: providing a better user interface could be a plus
- Better visualization for the linking between libraries and profiles
- The ability to visualize several screens of the tool simultaneously
- Common universal data layer on our digital properties
- Standardization of our digital data collection strategy
- Reduce implementation effort by reuse of set-up
- Google Tag Manager, Google Analytics, Google Analytics Premium, Adobe Experience Platform Launch and Adobe Dynamic Tag Management (DTM)
Tag library
Consent manager
Reuse of libraries
Consent manager
Reuse of libraries
11-20 vendors
Comments
Please log in to join the conversation