Tracx - great for social campaigns, not great for historical listening
February 18, 2016
Tracx - great for social campaigns, not great for historical listening
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Tracx
Tracx is used by the social strategy and analytics departments to do activation monitoring. It's a great tool that gets really precise social listening and community management data. The primary use case for Tracx is around campaigns, as there are data usage limitations on the platform. It doesn't have the capability of doing historical research, like Crimson Hexagon does.
- Reporting & Automated Dashboards
- Mapping & Geo-Analysis
- Integrating community management with analytics for responsive and actionable reporting
- Non-intuitive ways of classifying data (posts, interactions, mentions, etc)
- Different way of using Boolean operators than other platforms
- Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times
5 - strategy, analytics, community management, and the social team.
Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency.