Twilio SendGrid is a good solution
August 21, 2024

Twilio SendGrid is a good solution

Jamie Capaldi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • SendGrid Email API
  • SendGrid Marketing Campaigns

Overall Satisfaction with Twilio SendGrid

We use Twilio SendGrid to send Email messages to prospects that have come in via digital ads such as Facebook, Google and LinkedIn. We use Twilio SendGrid to provide information and confirm details / reminders of upcoming appointments. We also use Twilio SendGrid for follow up comms after meetings have taken place and for product promotions.

Pros

  • Integrates well into CRMs
  • Good deliverability
  • Good metrics

Cons

  • More complex automations
  • Better UX
  • Easier set up
  • Twilio SendGrid has played a part in successful marketing campaigns which have delivered large ROIs
  • Twilio SendGrid is an important part of our client tool stack
Twilio SendGrid is straight forward enough to use, but it doesnt match the UX and usability of other marketing automation tools on the market. However, as it isntegrates so easily into other tools, this usability isnt a massive issue in our use case as we rarely use the standard Twilio SendGrid dashboard.
Twilio SendGrid stacks up well to its direct competiros like Mailgun and BigMailer, but it doesnt stack up again more complex marketing automation tools like HubSpot and ActiveCampaign. That is understandable as it doesnt seem to be the purpose of the platform, but it is worth highlighting it doesnt directly compete with these platforms.

Do you think Twilio SendGrid delivers good value for the price?

Yes

Are you happy with Twilio SendGrid's feature set?

Yes

Did Twilio SendGrid live up to sales and marketing promises?

Yes

Did implementation of Twilio SendGrid go as expected?

Yes

Would you buy Twilio SendGrid again?

Yes

It is well suited for multi-channel marketing campaigns, as it intergates into CRMs. For example, we may use SendGrid to send emails as part of a larger campaign, and use Twilio for SMS etc. I wouldnt say it is well suited as a standalone email platform, as for marketing agencies, you are looking for more complex marketing automations.

Twilio SendGrid Feature Ratings

Email & Online Marketing
6.4
WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
5
A/B testing
6
Mobile optimization
7
Email deliverability reporting
8
List management
7
Triggered drip sequences
6
Reporting & Analytics
7.0
Dashboards
8
Standard reports
7
Custom reports
6
Pre-Send Testing
6.6
URL Validation
5
Link Tracking
7
Inbox Display
6
Email Accessibility Tools
6
Spelling and Grammar Check
7
Spam Testing
7
Email Previews
8

Comments

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