Overall Satisfaction with UserTesting
Our user research organization is situated within the larger design organization at IBM. Our whole user research organization actively uses UserTesting to launch unmoderated tests on design prototypes quickly and at lower costs. Sometimes designers will run studies on there as well. It democratizes research and enables the process to be much more transparent.
- Fast to get participants.
- Video editing.
- Notetaking in the platform.
- Can't filter participants until after they've taken the test.
- Video editor isn't super precise, but it does the job.
- Permissions and payment structure are complicated for our organization.
- Faster time to get insights.
- Cost savings on recruitment.
- Time savings on research workflow.
Overall, the support is very prompt and helpful! I've had to contact them a decent amount for various minor issues and they're always really quick to get back to me. Definitely would and do recommend the support team to anyone.
Overall, it's pretty easy to use and pick up. I will say there are minor things that have confused me. For instance, I often forget how to change the name of a study, which seems pretty basic, but I often forget how to do it. It should honestly be a required field before you launch a study.
By reaching out directly to certain market segments, we've been able to validate ideas and understand more about the problem space. In my case, it helped redefine who the key audience is for our product since it's a little different in a SaaS offering than in previous iterations of the offering.
UserTesting is great when you need quick feedback and your test is fairly structured. It's not as suited for concept testing or another type of study where you need to ask a lot of follow up questions or where you need to do a fair amount of explanation. It also doesn't work in situations where you have to share something behind the firewall.