Instrumental to my research workflow
Overall Satisfaction with UserTesting
Our user research organization is situated within the larger design organization at IBM. Our whole user research organization actively uses UserTesting to launch unmoderated tests on design prototypes quickly and at lower costs. Sometimes designers will run studies on there as well. It democratizes research and enables the process to be much more transparent.
Pros
- Fast to get participants.
- Video editing.
- Notetaking in the platform.
- Recruiting.
Cons
- Can't filter participants until after they've taken the test.
- Video editor isn't super precise, but it does the job.
- Permissions and payment structure are complicated for our organization.
- Faster time to get insights.
- Cost savings on recruitment.
- Time savings on research workflow.
By reaching out directly to certain market segments, we've been able to validate ideas and understand more about the problem space. In my case, it helped redefine who the key audience is for our product since it's a little different in a SaaS offering than in previous iterations of the offering.
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