UserTesting is like a secret weapon!
November 18, 2020
UserTesting is like a secret weapon!

Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
We leverage UserTesting consistently to validate any potential customer-facing experience change. We engage UserTesting whether it be a page layout change, site wide navigational change, copy change, display-ad, email, color color change.
We engage user testing across the organization to help us make better decisions in marketing, advertising, user experience, engineering, merchandising, funnel optimization, even search engine optimization.
UserTesting never fails to help us better understand what works best for our customers and to implement change with a greater level of confidence.
UserTesting never fails to help us better understand what works best for our customers and to implement change with a greater level of confidence.
- A/B testing site changes
- Providing independent review of initiatives
- Competitive analysis
- Better understanding of customer intent
- Allow for better back and forth communication with users
- Expanded group format for testing multiple users at same time
- More flexibility in directing user tests.
- Scheduled testing times so possibility for mutual engagement with tester.
- Increased user engagement
- Increased conversion rates
- Improved customer satisfaction ratings
We have benefited from UserTesting in myriad ways from actually discovering new product ideas to bring to market, to learning about key improvements we needed to make to shopping cart experience that lead to immediate improvement in conversion rate. Most important, it allows to make decisions faster and with a greater level of confidence.
None. Never needed to.