Quick with long-term research capabilities, but could use a facelift.
Updated November 17, 2020
Quick with long-term research capabilities, but could use a facelift.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with UserTesting
UserTesting allows us to test and validate assumptions, survey usability, socialize our products' experiences, and conduct competitive analysis. We use it primarily on our Product Design team, but the Product department as a whole understands the value of user studies. Engineers have participated in highlight-reel reviews which have led to interesting ideation sessions for addressing real-world issues.
- Participant turnaround is same day — usually within an hour or two.
- Competitive analysis can be conducted on any public facing products.
- Usability testing can be standardized with the ability to export results.
- Could benefit from templates for standard research forms (SUS, NPS, SEQ, etc) with calculated results.
- Sharing video highlights could be easier — it can be complicated to just send colleagues a snippet.
- Integration with other tools could expand usage (Optimal Workshop, InVision, etc).
- Usability analytics could use some controls (track specific task time, clicks, etc).
- Fail faster: Features that would others fail in production now fail in design.
- Create baseline metrics: Production A/B tests now have better assumptions.
- Find unicorns: Features that might otherwise go to the backlog can now be proven worthy of inclusion.
We've been able to not only test new features and iterate on designs and interactions, but conduct long-term studies that produce constant results. We have created a dashboard that tracks usability over time and correlates feedback to specific feature releases. This helps us to understand the effect of our work beyond the bottom line.