Item: Vidyard
Rating: 10
Author: Abbey Stanerson

Overall Satisfaction with Vidyard

Use Cases and Deployment Scope

It helps me clearly communicate with my clients. Whenever they have questions or want to see what I'm describing to them, I can just shoot a video and send it to them to watch on their time. It's really allowed us to be a more efficient company and provide a better experience for our clients. PLUS, these videos are easy to make and customized for them.

Pros and Cons

Pros

Reporting: We walk through the report through video every month for clients to reference on their time instead of scheduling a call.
Increase email engagement: With the GIF feature, we can quickly add movement to our emails that easily directs clients to the proper landing page.
Track engagement: We can see how many people are watching our videos to keep clients accountable and understand what gets engagement and what doesn't to perfect our communications.

Cons

Organizing and sharing videos with the team but that has been resolved with the new rollout.
Providing more customization for different landing pages. Right now we have ONE landing page per user. However, I send some videos to our clients, others to partners, and some to team members. It'd be great to alter the landing page the video is hosted on depending on the call to actions I want for the audience I'm sending it to.

Return on Investment

Vidyard has allowed us to communicate to all of our clients effectively and efficiently without using a variety of software. Our team can now shoot personalized or general emails, add the video to an email or text, and send off.