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Great for Sales Teams, Marketing Has Some Bumps
June 24, 2020

Great for Sales Teams, Marketing Has Some Bumps

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Vidyard

We purchased Vidyard for two reasons:
1. We wanted to enable our Sales team to send videos to prospects.
2. We wanted to add CTAs to marketing videos and get comprehensive metrics.

In Marketing, we were previously using YouTube to upload videos and we did not have great visibility into the average amount of time a video was viewed, where people stopped, couldn't add CTAs, etc. In Sales, they were not able to create and send videos to prospects previously.
  • The metrics are very powerful. You can easily analyze how your video has performed.
  • I love the various options to add a CTA.
  • Having the ability to create a landing page for these videos was helpful. It gave us a place to house and share videos.
  • Adding our HubSpot forms to our Vidyard videos was extremely difficult.
  • Onboarding took us months. It was at least 4 months before we could start using the platform.
  • It has helped our sales reps get more meetings.
  • We've been able to capture the information of those who view our videos.
Integrating Vidyard with HubSpot and setting up our form was extremely difficult and took us months. During this onboarding time, we still had to pay for the platform even though it was not of use to us.
The level of support we got was pretty low, hence it took us 3-4 months to onboard.
Vidyard allowed our Sales reps to easily create videos, whereas Wistia only allowed us to house them.
Vidyard is great if your sales reps want to create and send videos to prospects. From a marketing perspective, it's also a great platform to house all your videos and get access to analytics. If you want to add CTAs to your videos, Vidyard can definitely help with that. However, depending on how complex your form is or what platform you want to integrate Vidyard with, I would look closely into how this is set up to see what's possible. Integrating Vidyard with HubSpot was a big pain point for us.