Just an honest review about VWO
March 01, 2019

Just an honest review about VWO

Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User

Overall Satisfaction with VWO

It is currently being used by CRO and UX department, it's main focus is to AB test.
  • Allows split testing
  • Allows any traffic split
  • Allows segmentation
  • Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
  • The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
  • Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
  • Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
  • MVT testing is too complex and in many ways impossible to actually execute.
  • It has certainly contributed to generating/helping generate revenue for our clients.
VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide.
It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.