Flexible and easy to change. In 90% of the cases would be my choice.
Santiago Valdés profile photo
April 02, 2018

Flexible and easy to change. In 90% of the cases would be my choice.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with WooCommerce

We use WooCommerce as our store for eCommerce. We sell secondhand clothes to all of our country. This is only for managing sales, because we have another software for managing stock, products descriptions, etc. Of course everybody at the organization uses WooCommerce at some level: some use it to check the sales, others for checking stock levels, others for changing content on some landing pages. It is used across almost all of the organization (except for warehousing).
  • Flexible. You can change anything you want, easily. If it's design, you can change it via your template. If it's language, Loco Translate. If it's a theme, just buy one for $40. If it's something more particular, you can probably do it via functions.php.
  • Amazing community. You can find LOTS of groups where they can give you advice on what to choose, help, benchmarks, etc. Even though the software isn't impressive, because it's Wordpress you have a lot of support and a huge community.
  • Lots of plugins, themes and devs. One of the benefits of that is how easy and cheap it is to get help. You want a template? Use Themeforest and you get 10,000 for $20.
  • Great integration with static content. Because it's part of Wordpress, it's obvious how to create static content. For landing pages, blog posts, etc. you can play with Slider Revolution or WP Bakery Visual Composer and solve a lot of issues quickly.
  • Integration with payment providers. It's similar to my third point, but important as well.
  • Scalability is an issue. It all depends, but some queries are slow and with over 10,000 products you can suffer. It can be fixed (we did) but it isn't out of the box.
  • Coupons and codes is very poorly implemented. There are extensions for that, but again, out of the box isn't great.
  • Database performance in general is not amazing. You can optimize, but for larger stores (+2,000 products) you'll need to invest some time in optimizing.
  • Shipping options. This is so weirdly implemented. We fixed it with a plugin (not that easy) but if you want to offer multiple shipping options, based on weight or volume, you might need to spend some time.
  • We improved our Conversion Rate by 200% by switching. This is not only because we switched: it's because of the amount of changes and personalization we were able to make for our particular industry.
  • We improved our landing pages and it's much easier to maintain (via Visual Composer and Slider Revolution) compared to our previous Magento.
  • We have been able to make changes MUCH faster. In a day or two we revamped our product listing page, we added banners across the whole site, we changed our checkout... you get the point.
PrestaShop: It's Woocommerce poorer brother, without the CMS, the community, the devs and designers. It's the worst of both worlds.
Shopify: For us, it wasn't possible to use because of our scale. It depends on how many products you will be managing and how much you want to invest. It's more inflexible but you can integrate with lots of shipping, themes and marketing softwares.
Magento: Scalable but very hard and expensive to change. If you have big pockets and need to manage a multi-store in many countries, I'd think about this. Otherwise, if you are a startup who needs something cheap and fast, avoid. We used it but switched to Woocommerce.
If you need stores in multiple languages or countries (with the same stock), I'm not sure this is going to be a very good fit. I haven't had many experience with this so I can't tell.
If you need to start quickly and cheap, this is a GREAT choice, because you can start small and then customize your store as you wish. The store can grow as you grow, too. In particular, if you are the one who's going to be making the store and you know some PHP or have changed some Wordpress sites before, go with this. At least in terms of design and what you can do (landings, banners, checkout, etc.) you can look like a huge store without those resources. For scalability right away, I would make sure to have some resources for optimizing the store to fit those needs.

WooCommerce Feature Ratings

Product catalog & listings
8
Product management
7
Bulk product upload
7
Branding
8
Mobile storefront
8
Product variations
Not Rated
Website integration
9
Visual customization
9
CMS
10
Abandoned cart recovery
8
Checkout user experience
8
eCommerce security
8
Promotions & discounts
4
Personalized recommendations
3
SEO
8
Multi-site management
Not Rated
Order processing
5
Inventory management
5
Shipping
5
Custom functionality
8