The Cost Effective eCommerce Plugin for the Tech Savvy Startup
January 15, 2020

The Cost Effective eCommerce Plugin for the Tech Savvy Startup

Ayo Bamgbose, Assoc CIPD, MSc | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with WooCommerce

I discovered WooCommerce after someone recommended it in an online community as I was looking for a WordPress plugin that could help me set up my online store to sell digital resources via my website. The plugin makes it super easy to create a customised and branded online store with a variety of themes ensuring that your store does not look like anyone else's.
  • Provides a free plugin that integrates well with other plugins that improve the managing of your online store.
  • Allows you to sell not just digital products but physical items which means that your business is allowed to change direction or scale up without having to change your store management system.
  • For newbies that are not digital savvy WooCommerce has a massive learning curve even with the guides and many many YouTube videos providing tips and how-to tutorials.
  • Although it is a FREE plugin, to get the very best features and integrations for your store you many need a number of other premium plugins that in the long run can add up.
  • For those looking for a very basic online store management system the free plugin is more than adequate and saves on costs.
  • The learning curves are massive and the time spent on setting up for non-developers is not a good use of time.
In the past, I have used Easy Digital Downloads as I was only selling digital resources, but as I started to branch out and grow my business I wanted to add physical products such as planners, cups and t-shirts. I found I had to add another plugin to manage my new product ranges.
I didn't like having to add another eCommerce management system and that's when I began to look for something that could manage everything under one roof such as WooCommerce.
WooCommerce is that plugin I would recommend mainly to a start-up looking to create an online store on a zero budget on their WordPress website. I would not recommend the plugin for someone lacking digital tech skills and is looking for a fast and easy way to set up their online store.

WooCommerce Feature Ratings

Product catalog & listings
8
Product management
9
Bulk product upload
9
Branding
9
Mobile storefront
8
Product variations
9
Website integration
9
Visual customization
9
Abandoned cart recovery
9
Checkout user experience
8
eCommerce security
9
Promotions & discounts
9
Personalized recommendations
9
SEO
8
Multi-site management
9
Order processing
8
Inventory management
8
Shipping
8
Custom functionality
9