Overall Satisfaction with WooCommerce
WooCommerce is used to allow our readers to subscribe to our magazine (options including print or digital) and also to allow them a good deal of self service to edit their personal details, shipping addresses, billing address, and also to purchase gift subscriptions for loved ones. Through other Wordpress functions we’ve integrated Woocommerce into our entitlement system too, to unlock subscriber only content and even grant access to a subscriber only iPad app.
- Doubled our MRR in 6 months from a simple functionality tweak possible with WooCommerce but hard otherwise
- We were able to get rid of legacy code that was expensive to maintain
Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any extra functionality is an expensive app. With WooCommerce there’s more work originally needed for setup and you’re responsible for hosting etc. but the sky is the limit for integrations and customizations. Frankly there’s a ton of things you simply can’t do on the other big Ecom platforms and are only possible within WooCommerce. It’s better to do it right from the start than go through the pains of switching later, once the business is active. Especially for websites that involve a lot of content, a blog, or SEO play, you simply can’t run them on any other platform but Wordpress with WooCommerce.
Do you think WooCommerce delivers good value for the price?
Are you happy with WooCommerce's feature set?
Did WooCommerce live up to sales and marketing promises?
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Would you buy WooCommerce again?
WooCommerce is perfect for everything except when there’s a single product, especially if it’s digital only, that doesn’t require much of a website around it and only checkout options — in which case Woocommerce is overkill and something like Gumroad could probably do the job.
It also requires a Wordpress environment so if that can’t be had for whatever reason then Woo is a non starter.
But for any traditional Ecommerce environment where Shopify or BigCommerce or other platform would be considered, WooCommerce is always preferable because it’s much more customizable and flexible.