The best Ecom platform hands down

Platforms like Shopify are easier to set up and running and come with better default functionality. But if your business is successful you’ll quickly run into structural limitations: 1) can’t tweak the checkout flow 2) can’t make the site much faster or better for SEO 3) any extra functionality is an expensive app. With WooCommerce there’s more work originally needed for setup and you’re responsible for hosting etc. but the sky is the limit for integrations and customizations. Frankly there’s a ton of things you simply can’t do on the other big Ecom platforms and are only possible within WooCommerce. It’s better to do it right from the start than go through the pains of switching later, once the business is active. Especially for websites that involve a lot of content, a blog, or SEO play, you simply can’t run them on any other platform but Wordpress with WooCommerce.