Item: Yoast
Rating: 10
Author: Jillyn Dillon

Use Cases and Deployment Scope

We use Yoast SEO in one way or another on nearly every site we build. It's a great SEO tool that is very simple to use and understand. As with so many things in life, it's easier and better to do search engine optimization as you go. Yoast SEO's stop-light rating system and easy to follow improvement suggestions make it ideal for non-expert users who want to write their own blog posts.

Pros and Cons

Easy to install and set up.
Easy to optimize posts and pages.
Simple to understand suggestions for improvement.
The free version is great, and there are even more benefits from the paid versions.

I can't think of a thing — we love Yoast!

Return on Investment

I don't have a specific ROI for Yoast.

Alternatives Considered

Moz, SEMRush and Advanced Web Ranking

Yoast is much easier to use than many of the more advanced SEO tools. That being the case, it is a perfect solution for beginner and intermediate users. Since most of our clients fall into that category, Yoast SEO is a tool that they can feel confident using to optimize their own posts.

Other Software Used

Glip, RingCentral, Airtable, Canva, ManageWP, Sprout Social, Sniply, Mailchimp

Likelihood to Recommend

For beginner to intermediate users, Yoast is tough to beat. They even offer free training to help users better understand why the suggestions improve search engine visibility. The installation and setup wizards are easy to follow too.
As with any plugin, occasionally conflicts occur. That's just the nature of using plugins from different developers. However, the issues we've experienced with Yoast have been few and far between — maybe three issues in more than six years across 70+ sites.
It's stable. It's useful. Install it!

Perfect On-Site SEO Solution for Beginners

Overall Satisfaction with Yoast Wordpress SEO Plugins