Item: Zoho Analytics
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Zoho Analytics enabled me to prospect better by providing details and scoops about the company I wanted to approach for my B2B sales prospecting. It provides information and details about the targeted companies and people who are being targeted. These insights can be used for accelerating the leads. The job of prospecting is not an easy one and any tool which eases it is most welcomed.

Pros and Cons

Sales insights
Shows sales contact details
Show Contacts interests
Shows targeted companies insights

Information validity
Historical information removal
Targeted lead contact accuracy

Return on Investment

Succesful Mass outreach
Lead generation from Mass outreach
Insights to companies being approached.

Usability

The ease of data preparation and gathering is there but a bit more data on the targeted leads would have been a lot more useful. It's a great tool for mass approach and mass outreach. When it comes to targeted and segmented outreach it lacks a bit of refinement which is still required.

Scalability

The scalability of the solution is great and helps mid to large-scale users of the solution to simultaneously look into the platform. The Statistical analysis is there but could use a bit more refinement. I understand these will improve over time as the AI is better trained by repeating analyses of multiple sorts.

Key Insights

Do you think Zoho Analytics delivers good value for the price?

Are you happy with Zoho Analytics's feature set?

Did Zoho Analytics live up to sales and marketing promises?

Did implementation of Zoho Analytics go as expected?

Yes

Would you buy Zoho Analytics again?

Other Software Used

ZoomInfo, Bigin by Zoho CRM, HubSpot CRM

Likelihood to Recommend

Zoho Analytics suits the users who are looking for a bit of a mass-market outreach. Once you go into the targeted reach out prospecting then the issue of lack of accurate information kicks in. In order to get better detail and insights, we have to get into other sites on the internet and dig in.

Decent Lead Analytics and Reporting tool for mid to large organisations.

Software Version

Overall Satisfaction with Zoho Analytics (formerly Zoho Reports)