Item: Zoho Social
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

Managing and analyzing all our social media activity.

Pros and Cons

All-in-one platform -- can post to multiple social accounts.
Scheduling - post ahead so things are more manageable.
Analytics - see how posts performed.

Instagram - can't post multiple images.
Twitter - remove size restriction for videos or allow user to resize in the platform.
Instagram - allow "@" to find the users like Twitter.
Analytics - add native posts to analysis.

Return on Investment

Better visibility on social activity.
Able to track audience and engagement trends.
Budget friendly and easy to use.

Alternatives Considered

Sprout Social and Hootsuite

Better team usage and analytics than Hootsuite. Better price tag than Sprout.

Key Insights

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Usability

8

Fairly easy to use, though some third-party app challenges that make it cumbersome at times.

Support Rating

7

Support is fine as long as the platform does what you want it to do. Otherwise you get a 'blank stare' from the support team.

Likelihood to Recommend

Great all-in-one posting and analytics tool for a small- to medium-sized business with limited staff and resources.

Support Headcount Required

2 -

Social media marketing.
Graphics.
Writing/editing.
Marketing strategy.

Budget friendly way to post and analyze social performance

Overall Satisfaction with Zoho Social