The Small Agency's Tool Chest
October 15, 2021

The Small Agency's Tool Chest

Hassanain Anver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

Amazing social scheduling experience, [I] have been using Zoho Social for the longest time and have been recommending the platform to all my clients and partners. [It is] truly a seamless social scheduling system, very easy to manage content and calendars, especially working with teams is super effective and easy, linking accounts also cannot get simpler. As an agency we manage multiple brands, Zoho Social makes it easy to switch between brands and assign team members to manage specific accounts for clients.

Pros

  • Social scheduling.
  • Social insights.
  • Brand management for scheduling content.
  • Calendar management & social planning.

Cons

  • Provision for Instagram stories.
  • Provision for TikTok.
  • Provision for YouTube shorts.
  • Managing multiple accounts has been a breeze!
  • Hard to manage stories, reels, and newer features on social platforms.
I find Hootsuite equally good and effective, but for SMBs and smaller agencies, Hootsuite is overpriced for their solution in comparison to Zoho Social.

Do you think Zoho Social delivers good value for the price?

Yes

Are you happy with Zoho Social's feature set?

No

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

The overall functions of this [are] great. [However,] it's missing the new social features such as stories and reels. [It] would be extremely useful to have those features covered since that is now responsible for boosting social media performance and the social platform algorithm demands it.
Great support team, hardly have issues, but they are constantly available to help and guide you through the process of setting up to managing.
It's great for day-to-day social media planning and scheduling especially for agencies that manage multiple brands. The only challenge is with the demand for reels, stories, and other prevailing platforms Zoho Social does not offer any features to manage those effectively. Also, a good tool would be to have influencer management which is also missing. But overall great for its core function of social media post scheduling.

Zoho Social Feature Ratings

6.0
Broad channel coverage
6
7.7
Content planning and scheduling
9
Audience targeting
7
Content optimization
7
7.5
Automated routing and prioritization
6
Customer interaction histories
9
Marketing ()
Not Rated
7.8
Twitter
10
Facebook
7
LinkedIn
7
Google+
10
Instagram
5
8.0
Campaign success analytics
8
10.0
Role-based user permissions & privileges
10
Mobile access
10

Comments

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