Zoho Social - Automation Boon
May 13, 2022

Zoho Social - Automation Boon

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Zoho Social

I used Zoho Social only for transferring leads from my social media platforms to Zoho CRM, and it was very seamless experience. I was able to get real-time leads from my social media campaigns and leads were contacted realtime resulting in more conversion. Also Zoho Social is very much compatible with Zoho CRM. It eliminated so much of manual work of uploading and assigning leads on Zoho CRM.
  • Lead Transfer
  • No latency in lead transferring
  • Customised Field mapping
  • Separate Subscription for only lead transferring.
  • Integration with Google Form.
  • Different assignment rules with same channel.
  • In the professional subscription, everything is given but only lead generation is used by us.
  • Separate subscription should be introduced.
  • Have to pay for the features not in use.
For me, Zoho Social is mostly used for lead generation and directly transferring them to Zoho CRM. I tried to use Zapier but it had limited tasks per month at a very high cost and the integration with Zoho CRM was a bit tough, same was the case with Hootsuite and Loomly.

Do you think Zoho Social delivers good value for the price?

Not sure

Are you happy with Zoho Social's feature set?

Yes

Did Zoho Social live up to sales and marketing promises?

Yes

Did implementation of Zoho Social go as expected?

Yes

Would you buy Zoho Social again?

Yes

Zoho CRM, WATI.io, Google Workspace (formerly G Suite)
Already told, I have been using Zoho Social for only leads to create and transfer to Zoho CRM. So in the professional version, it is charging the full amount, I would have given a full rating if Zoho Social charges based on the features used in the subscription. They should introduce only a marketing module.
Never interacted with Zoho Social support.
For me and my organisation Zoho Social is most suited for getting real-time lead data from the social media campaigns and transferring them to Zoho CRM. This results in more conversion rates. Also, I was able to monitor the campaign progress and results and change things accordingly. Customised field mapping is also very helpful.

Zoho Social Feature Ratings

Sentiment analysis
Not Rated
Broad channel coverage
Not Rated
Not Rated
Content planning and scheduling
Not Rated
Audience targeting
Not Rated
Content optimization
Not Rated
Not Rated
Automated routing and prioritization
Not Rated
Customer interaction histories
Not Rated
Lead generation
10
Content marketing
Not Rated
Twitter
Not Rated
Facebook
9
LinkedIn
9
Google+
Not Rated
Instagram
9
Campaign success analytics
Not Rated
Competitor analysis
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated