Vital CRM Enrichment Tool
November 11, 2021

Vital CRM Enrichment Tool

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo

ZoomInfo is being used by our organization to verify accurate sales data, determine companies that are in the buying cycle or expressing purchase intent for products in our quadrant, manage data cleanliness for CRM source of truth, and enrich lead and contact details for a more targeted sales experience. When building account-based campaigns, the audience can be selected by lead score, title, tenure, and industry for a more focused reach out. Missing details important to the lead routing process can be enriched on the back end to ask less of the prospect on the front end, creating faster time to value for the customer.
  • Data Enrichment
  • Purchasing Intent Insights
  • Lead Scoring
  • Job Change Alerts
  • Limited Credit Allocation
  • Additional Platform Modules can be expensive over time
  • Advanced Search Lists have limited sharability

Do you think ZoomInfo Sales delivers good value for the price?

Yes

Are you happy with ZoomInfo Sales's feature set?

Yes

Did ZoomInfo Sales live up to sales and marketing promises?

Yes

Did implementation of ZoomInfo Sales go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Sales again?

Yes

  • faster speed to lead
  • less time researching/more time making calls & emailing
  • higher connect rates
  • DiscoverOrg (discontinued)
Better data accuracy, larger database, more R&D investment/product updates, easier filtering. We selected ZoomInfo because our organization previously owned DiscoverOrg which was discontinued by the ZoomInfo team as they migrated to ZoomInfo. The lead scoring, alerts and scoops, advanced filtering, and database enrichment components are crucial to our sales and marketing teams as we use this tool to identify top prospects and ideal companies to target.
Salesloft, LeanData, Drift, Ambition, Slack, Vidyard, Leadspace, LinkedIn Sales Navigator, Folloze, Asana, Clari, LeadLander, Smartsheet, Klue, Guru, TechTarget Priority Engine, ZoomInfo
ZoomInfo has the highest level of data accuracy around lead and contact information. Its database is constantly being updated with R&D investments in new aspects of the platform. It is always a good choice to pick a solution that is constantly adding new modules/value for the customer. Certification is free with a robust learning management system offered to all users. Support is responsive and customer success works to provide 1:1 solutions to company-specific questions

ZoomInfo Sales Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
10
List upload/download
9
Ideal customer targeting
10
Load time/data access
10
Contact information
10
Company information
10
Industry information
10
Salesforce integration
8
Company/business profiles
9
Alerts and reminders
9
Data hygiene
10
Automatic data refresh
10
Tags
9
Filters and segmentation
10
Sales email templates
8