Vital CRM Enrichment Tool
November 11, 2021
Vital CRM Enrichment Tool
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with ZoomInfo
ZoomInfo is being used by our organization to verify accurate sales data, determine companies that are in the buying cycle or expressing purchase intent for products in our quadrant, manage data cleanliness for CRM source of truth, and enrich lead and contact details for a more targeted sales experience. When building account-based campaigns, the audience can be selected by lead score, title, tenure, and industry for a more focused reach out. Missing details important to the lead routing process can be enriched on the back end to ask less of the prospect on the front end, creating faster time to value for the customer.
- Data Enrichment
- Purchasing Intent Insights
- Lead Scoring
- Job Change Alerts
- Limited Credit Allocation
- Additional Platform Modules can be expensive over time
- Advanced Search Lists have limited sharability
Do you think ZoomInfo Sales delivers good value for the price?
Yes
Are you happy with ZoomInfo Sales's feature set?
Yes
Did ZoomInfo Sales live up to sales and marketing promises?
Yes
Did implementation of ZoomInfo Sales go as expected?
I wasn't involved with the implementation phase
Would you buy ZoomInfo Sales again?
Yes
- faster speed to lead
- less time researching/more time making calls & emailing
- higher connect rates
- DiscoverOrg (discontinued)
Better data accuracy, larger database, more R&D investment/product updates, easier filtering. We selected ZoomInfo because our organization previously owned DiscoverOrg which was discontinued by the ZoomInfo team as they migrated to ZoomInfo. The lead scoring, alerts and scoops, advanced filtering, and database enrichment components are crucial to our sales and marketing teams as we use this tool to identify top prospects and ideal companies to target.