Usability Testing Tools
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Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
UserTesting aims to enable every organization to deliver the best customer experience powered by human insight. The vendor states that with UserTesting’s on-demand Human Insight Platform, companies across industries can make accurate customer-first decisions at every level, at the…
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers…
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ARC Toolkit is an automated accessibility testing tool and free browser plug-in. After opening the ARC Toolkit panel, a tester can hit scan and Toolkit will create a list of WCAG issues and how to potentially solve them at the code level. Toolkit can include or exclude certain WCAG…
Screenster is a low-code solution for web UI testing automation. Along with the full support of Selenium and JavaScript, this tool features rich functionality for codeless test authoring and editing. Screenster enables robust automation of visual UI testing with self-healing locators,…
Teston is a user testing platform that connects companies to local testers around the world. According to the vendor, Teston stands out among the alternatives for the following reasons:Teston is localized. Our service connects companies to local testers, which is a real game-changer…
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Highlight's in-home product testing platform helps global and emerging CPG brands innovate, test, and launch new physical consumer products including food and beverages, beauty and personal care products, products for kids and pets, and supplements. Highlight’s mission is to help…
Emozo’s DIY Research & Feedback Collection platform uses behavioral and emotional insights to help clients drive the right decisions for digital content. Combined with consulting services and panels, Emozo helps clients go beyond traditional customer data analytics and delve…
Solid is a user testing solution featuring Anna, a virtual avatar, that moderates tests for the user.Solid allows researchers to run tests where testers don't behave unnaturally. They are not told to read scripts or think aloud in unusual sequences. This hurts their testing experience.…
UsersThink provides landing page feedback on demand. The vendor takes care of setup, configuration and user recruiting.
Navilytics is a web analytics solution. Some key features include: Visitor Recordings and Playback, Mouse Movement and Click Heat Maps, Scroll Maps, and Form Analytics.
WEVO, from the company of the same name headquartered in Boston, is a user experience platform that enables teams to uncover customer insights. Leveraging high volume user feedback and AI, WEVO aims to deliver meaningful insights, in order to enable user research, product and marketing…
Pulse Insights' micro survey platform is designed to help clients get instant insights from their web and mobile properties in order to continuously improve. The vendor’s value proposition is that embedded, in-page micro surveys attract high response rates, actionable responses, and…
Loop11 is a self-serve, browser-based solution for usability professionals, web managers and web designers from the company of the same name in South Melbourne, enabling users to create their own online, usability testing projects to get the metrics needed to optimise website usability.…
UserQ is a fully remote user research solution that caters for MENA researchers and testers – with Arabic and English testing options, utilising a panel of local testers. UserQ states they are on a mission to make UX research accessible to every brand, manager and researcher in the…
Userbrain is an online tool, backed by thousands of testers, that tests the usability of products. Its user tests help designers, UX experts, founders, and marketers to build user-friendly products.
EarlGrey is an automated UI testing framework developed at Google, available free and open source under an Apache 2.0 license, presented as a native iOS UI automation test framework that enables users to write clear, concise tests.
Hubble is a unified user research software for product teams to continuously collect feedback from users. Hubble offers a suite of tools including contextual in-product surveys, usability tests, prototype tests and and user segmentation to collect customer insights in all stages…
Varify.io®️ can be used to create A/B tests and dynamic landing pages. The platform is aimed at marketers with no programming knowledge through to professional developers of A/B tests. The German software is GDPR-compliant and also offers the option of being used without user consent.…
Marvin is a qualitative data analysis platform & research repository designed for UX design, product, research and consulting teams to better understand their customers. With AI capabilities, Marvin is used to collect, organize, analyze and share user conversations so users…
UsabilityTesting.sg, a project of Conversion Hub in Singapore, provides a suite of usability testing services such as website and intranet design, and UI/UX guidance and design testing.
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Usability Testing Tools TrustMap
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Learn More About Usability Testing Tools
What are Usability Testing Tools?
Usability testing tools are used to evaluate the end-user experience with a product or service. This usually involves learning more about how products or a webpage are received and used by a group of customers. Usability tests also identify design problems before the final product is released.
Usability testing is a core component and method of user experience research (UXR). It helps provide organizations with direct qualitative and quantitative input on how real users use the system or website. Overall, they help gauge customer satisfaction and understanding with the product.
Many usability testing platforms also offer A/B testing services and may overlap with functional testing tools. However, the core functions of the usability testing platforms are behavioral data tracking and prototype testing. These allow designers, researchers, and site developers to observe user engagement with the website or mobile app and identify frustration points.
Most products in this category offer remote, moderated, and unmoderated user tests along with video and survey capabilities. Many of these platforms include their own pool of remote users to conduct usability tests with. Alternatively, some vendors also allow customers to use their own panel of participants to run the tests.
Usability Testings Tools Features & Capabilities
- Usability Tests
- Remote testing
- Moderated testing
- Unmoderated testing
- Mobile app testing
- Prototype testing
- A/B testing
- Data Analysis
- Video capabilities
- Video annotation
- Survey capabilities
- Task reporting
- Behavioral data tracking
- Heatmaps
- Clickstream
- Time on task
Usability Testing Tool Comparison
Before investing in a usability testing platform, consider the following key points:
- Methodology: What type of user research are you planning on conducting? Mainly in person or online interviews? Moderated or unmoderated usability tests or surveys? Surveys? Or are you planning on analyzing website data using product or web analytics tools, heatmaps? Or are you focusing on optimizing your website via A/B and multivariate testing? There are different types of software tools that are well suited to each of these. First, identify what type of tests you plan on running or analytics you plan on looking at before picking out a usability platform.
- Testers: Will you need to purchase test participants through the platform you end up purchasing? Or do you already have a way to recruit test participants? Certain platforms like UserTesting.com have a wide pool of users that customers can take advantage of. However, not all platforms offer this.
- B2C vs. B2B: Will you be targeting B2C or B2B users to test? This may not seem like an important distinction at first, but certain platforms are much better suited to B2C than B2B audiences. For example, some platforms won’t work well for more complex prototype testing or longer user interview sessions (e.g. 45 minutes or longer). Consider the makeup of your audience and target test group before purchasing a tool.
Pricing Information
Many vendors offer free trials of their usability testing platforms or freemium versions of the software with a limited test length. Monthly plans can range anywhere from $80-$400 a month. The more expensive plans provide unlimited testing time and a greater variety of testing methods and analytic tools. Individual and team plans with a set number of video sessions can range from $50 to $300. Enterprise-level solutions are more expensive than individual or team plans. Vendors typically do not disclose prices for enterprise plans but most offer quotes upon request.
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Frequently Asked Questions
What are some methods used for usability testing?
Usability tests can either be moderated or unmoderated. But overall, usability testing is just one method under the larger umbrella of user experience research (UXR). Other methods you can use to collect qualitative and quantitative feedback about the user experience with your product or service include:
- Usability lab studies
- Eye-tracking
- Clickstream analysis
- A/B or multivariate testing
- Ethnographic field studies
- Heatmap and scroll depth analysis
- Intercept surveys
- Email surveys
- Card sorting
- Concept testing
- User interviews
- Focus group studies
Why is usability testing important?
Usability testing, and user experience research more broadly, helps companies answer a few critical questions about how users are interacting with their product or service. For example, is your company building the right type of product, website, or new feature? And are you building the new product, website, or feature in the right way—i.e. Will users want to interact with the end product?
Usability testing collects qualitative and quantitative data from users to help answer these questions, before your company invests a bunch of money in building the wrong thing.
What are the best usability testing tools?
According to end-user feedback on TrustRadius, some of the most popular usability testing tools are:
All of these products are listed on the Usability Testing Tools Trustmap on TrustRadius.